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20 employee retention strategies you should know

October 17, 2023

Employee Retention: Everything You Need to Know | Built In

In today's competitive business landscape, retaining top talent is paramount to an organization's success. Attracting the best candidates through recruitment is just the beginning; maintaining a workforce that's motivated and committed requires a comprehensive approach. This blog outlines 20 essential employee retention strategies that emphasize a nurturing work environment, supportive company policies, and effective employer branding.

1. Strong Employer Branding

Employer branding is essentially the perception that your employees, potential candidates, and the public have of your organization as an employer. A strong employer brand encapsulates your company's culture, values, and overall work environment. Utilize various platforms, including social media, company websites, and industry events, to showcase your organizational culture, employee success stories, and the opportunities for growth within your company. A compelling employer brand not only attracts top talent but also ensures that the talent you attract is aligned with your organizational ethos, thus enhancing employee retention.

2. Comprehensive Onboarding Process

An onboarding process is the initial experience a new employee has when joining your organization. A comprehensive onboarding program should encompass not only the paperwork and administrative tasks but also an introduction to the company culture, values, and team dynamics. Providing a clear understanding of the role, expectations, and available resources during this period helps in easing the transition for new hires and sets a positive tone for their tenure within the company.

3. Continuous Skill Development

Investing in continuous skill development is an investment in your employees' growth and, consequently, the company's growth. Offer regular training sessions, workshops, mentorship programs, and opportunities for learning and development. Not only does this help employees enhance their skills and knowledge, but it also fosters a culture of continuous improvement and a sense of investment in their professional growth, leading to higher job satisfaction and increased loyalty.

4. Regular Feedback and Recognition

Feedback and recognition are powerful tools for employee engagement and retention. Establish a culture where regular performance feedback is provided, not just during annual reviews but throughout the year. Recognize and appreciate employees for their accomplishments, both big and small. This recognition can take the form of awards, public acknowledgment, or even a simple "thank you." Acknowledging their efforts and contributions creates a positive work environment and boosts morale.

5. Flexible Work Arrangements

In today's world, flexibility in work arrangements is highly valued by employees. Offer options such as flexible work hours, remote work, or compressed workweeks. Trusting employees to manage their own schedules and work from different locations not only supports their work-life balance but also demonstrates the company's understanding of their diverse needs and commitments.

6. Open Communication Channels

Encourage open communication within the organization. Employees should feel comfortable voicing their opinions, concerns, and ideas. Implement regular team meetings, suggestion boxes, and open-door policies to facilitate dialogue between employees and management. Act on the feedback received to address issues and improve the work environment, thus fostering a culture of transparency and trust.

7. Promote Employee Wellness

Employee wellness should be a top priority for any organization. Offer wellness programs that focus on physical, mental, and emotional well-being. Provide access to health resources, fitness facilities, and stress-relief activities. A healthy employee is likely to be more productive, engaged, and committed to their work.

8. Emphasize Work-Life Balance

Promote a healthy work-life balance by encouraging employees to take breaks, use their vacation days, and avoid excessive overtime. Discourage a culture of overwork, as burnout can lead to decreased productivity and employee turnover. By respecting and valuing their personal time, you show that the company prioritizes their well-being.

9. Invest in Employee Education

Support employees in their pursuit of further education and professional development. Offer financial assistance for higher education, sponsor workshops and conferences, or provide in-house training opportunities. When employees see that the company is invested in their growth and success, they are more likely to stay and contribute their best.

10. Recognize Employee Milestones

Celebrating employee milestones, such as work anniversaries, birthdays, or personal achievements, is a simple yet effective way to show appreciation. Organize gatherings, give small gifts, or write personalized notes to recognize and celebrate these events. Employees who feel recognized and valued are more likely to stay committed to the organization.

11. Create Clear Career Paths

Outline clear career progression paths within the organization. Clearly communicate the opportunities for growth and development available to employees.

20 Different Types of Employee Benefits Examples

When employees see a future within the company and understand the steps they need to take to advance in their careers, they are motivated to stay and work towards their goals.

12. Offer Competitive Compensation and Benefits

Ensure that your compensation packages and benefits are competitive with industry standards. Conduct regular market research to stay informed about current salary trends and adjust your compensation plans accordingly. Competitive compensation is a fundamental factor in retaining top talent.

13. Encourage Employee Involvement

Involve employees in decision-making processes that affect their roles and the company. Seek their input on matters that impact their work and allow them to contribute their ideas and suggestions. Feeling a sense of ownership and involvement in decision-making boosts morale and job satisfaction.

14. Foster a Positive Work Environment

Create a workplace culture that promotes positivity, collaboration, and inclusivity. Encourage teamwork, discourage gossip and negativity, and celebrate achievements. A positive work environment where employees feel supported and valued enhances job satisfaction and employee retention.

15. Address Burnout and Stress

Be proactive in identifying and mitigating workplace stress and burnout. Implement policies that manage workload effectively, encourage breaks, and provide stress-relief activities. Addressing these issues promptly shows that the organization cares about employee well-being and is committed to maintaining a healthy work environment.

16. Promote Diversity and Inclusion

Champion diversity and inclusion within the organization. Embrace and celebrate individual differences and perspectives. Encourage diversity in hiring, and ensure equal opportunities for growth and advancement for all employees. A diverse and inclusive workplace fosters innovation, creativity, and a sense of belonging.

17. Encourage Team Building

Organize team-building activities and events to strengthen relationships and improve collaboration among team members. Team-building exercises can be in the form of off-site outings, team lunches, or even virtual activities. A cohesive team contributes to a positive work environment and higher employee satisfaction.

18. Provide Opportunities for Leadership

Offer opportunities for employees to take on leadership roles, mentorship positions, or special projects. Empowering employees in this way boosts their morale, confidence, and sense of ownership in their work. It also prepares them for future leadership positions within the company.

19. Maintain a Positive Company Reputation

Ensure that your company maintains a positive image both internally and externally. A strong external reputation not only attracts potential talent but also reassures existing employees about the credibility and stability of the organization. Consistency between the company's external image and internal culture is crucial for employee retention.

20. Exit Interviews and Feedback Loop

Conduct exit interviews with departing employees to gather insights into their experiences within the company. Ask about their reasons for leaving, challenges faced, and suggestions for improvement. Use this feedback constructively to make necessary changes to policies, procedures, and the overall work environment, demonstrating a commitment to continuous improvement and employee satisfaction.


Implementing these employee retention strategies with a focus on creating a nurturing work environment not only helps retain top talent but also promotes overall employee satisfaction and organizational success. Remember, a satisfied and engaged workforce is an invaluable asset for any company, leading to enhanced productivity, innovation, and sustained growth.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

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