January 20, 2022
Hey, have you been updating your email lists? Do you know how many of your emails are reaching your prospects?
Well, the answer my friend is easy! The best way to check whether you have the right list of prospects is through email verification tools.
Email verification tools help you to find out the email addresses that are no longer in use. You can then drop them off your email list and focus on nurturing only the valid email addresses.
Let’s find out the tools that verify email addresses for you–
If you’re looking for a user friendly tool– NeverBounce is for you. With more than 125,000 users from across the world, this email verification tool carries great big lit cleaning capabilities. Verify email addresses in real-time to check NeverBounce assures up to 99.9% email deliverability – know the email addresses you need to drop off from your list. Pay-as-you-go pricing makes it easy for anyone to go for a subscription! (from $10.00/ month)
NeverBounce offers multiple integrations – some of which are of Mailchimp, HubSpot, Salesforce, Marketo, & more. Newer integrations are getting added to the tool– so if you don’t see the integrations of your choice now – you’ll find them soon!
AllState, Comodo, TripAdvisor– all major corporations have used ZeroBounce. One of the most popular tools – ZeroBounce has more than one verification process with uncountable integrations in place!
What do you get from ZeroBounce? The tool checks spam traps, hard bounces, & majorly all the hindrances on the way of landing emails in the inboxes. It also takes care of the misspelled email addresses.
Look out for ZeroBounce for these features–
-Bulk email verification
-Key customer data
For pricing plans, you get a pay-as-you-go structure. Starting at $16 for 2,000 email verifications. Check out more of their plans including a freemium plan that includes 100 email verifications every month.
Targeted mainly for European marketers, this one right here has built-in protection against any fraud. Xverify is a trustworthy email verification tool for those who want to deliver emails without any hard bounces or spam complaints.
If you’re wondering what’s in store for you in Xverify— that’s probably their flexible pricing point! With no minimum requirements, Xverify gives you 100 free verifications so that you can try their service for free.
Xverify’s batch uploading feature allows you to clean up a huge number of email addresses. In case you need future email verifications to be done, you can easily tap the email form into Xverify’s API and get rid of invalid email addresses!
From the house of MailerLite– a leading email marketing platform– MailerCheck comes as an excellent email validation platform for the users. While MailerLite offers some mind-blowing email delivery rates in the industry— they haven’t failed to impress the users with MailerCheck!
Get over inactive mailboxes, syntax errors, typos, and many more with MailerCheck. The platform offers integrations with some of the most popular email providers as well– import subscribers in seconds. Also, get the detailed reports when you verify emails in bulk.
Clearout identifies bad emails in many ways possible– wondering how? Removing duplicate emails, temporary emails, dots from emails, and sub-accounts. Additionally, it removes all other blacklisted domains— making email verification complete.
What’s unique about clearout? Get to upload up to 1 million emails at a time, verify a few emails within seconds, make real-time verifications with REST API, help to find B2B leads for outreach strategies. Also, integration with Zapier helps to clear out any gaps!
Clear cut pricing points— subscription and pay as you go plans. Pick your choice as the plan starts at $24.50/month for 5,000 credits.
An email outreach tool that includes an email verifier designed to clean up the email lists— improve deliverability rate for outreach campaigns. The tool comes in handy to find business leads based on domain. Easily detect invalid emails, hard bounces emails, blacklisted emails, and temporary emails.
Find bulk email verification, single email verification, and other API integrations within Hunter. Request for pricing plans on Hunter— one email verification is considered as one request!
Starting at $5 for 1,000 verifications, Bouncer is known popularly for its flexible pricing structure and GDPR compliance. The easy-to-use interface of Bouncer allows any user to quickly browse through the tool.
Integrate Bouncer with popular tools— Mailchimp, ConvertKit, Woodpecker, and others. Plus points go to the amazing customer service team as you can call them up for any problems faced at any point. The staff resolves your issue via video chat, email, or call.
Ending our list with the not-so-impressive tool, but one that cannot be denied! The reason why we are putting this one on our list is that this deserves a mention. The tool provides many verifications to clean up the email databases & ultimately improve deliverability.
Brownie points for the most simple pricing plans that CaptainVerify offers. We can tell you to ask their customer support for a free trial that adds 100 verification credits free of charge. Get several language assistance, plenty of features, and more!
When you have the best email verification tools in place, email marketing with the best ROI gets easy. Our recommendation of the top 6 tools surely guides your way to receive valid and clean email addresses. Pro tip: Never compromise on having the highest email deliverability!
Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.
Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.
Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.
From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:
While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.
A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.
As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.
To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.
Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:
While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with
Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.
Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.
Apart from having relevant industry experience, a good Content Marketer must possess the following skills.
A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.
Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.
Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.
Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..
A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.
Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.
Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.
Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.
Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.
Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:
Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.
Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?
You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.
Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.
Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.
As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.
Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.
Here are the necessary components you must have in your job description:
The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.
Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.
Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:
Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.
Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.
Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.
Reach out to selected Content Marketers and communicate about the compensation.
Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.
Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.
Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?
Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.
Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox: