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Candidate Engagement During Mergers, Acquisitions, and Rebranding

August 24, 2023

Candidate engagement: why is it important? - impress.ai

Importance of candidate interaction during corporate transitions

During corporate transitions, such as mergers, acquisitions, or reorganizations, candidate interaction becomes crucial for the success of the company. These transitions often bring uncertainty and anxiety among employees, including candidates who are in the process of onboarding. By prioritizing candidate interaction, organizations can ensure a smooth transition, boost employee morale, and improve overall retention rates.

When candidates feel engaged and involved during a corporate transition, it helps them develop a sense of belonging and commitment to the new organization. It also allows them to better understand the changes happening within the company and align their goals accordingly. Effective candidate interaction during transitions can mitigate any negative impacts on the candidate experience, ultimately leading to higher job satisfaction and retention rates.

Understanding the candidate experience

To effectively interact with candidates during corporate transitions, it is essential to have a deep understanding of the candidate experience. This involves evaluating each touchpoint in the candidate's journey, from the initial application to the final onboarding process. By gaining insights into the candidate experience, organizations can identify pain points and areas for improvement, allowing them to tailor their interactions accordingly.

One way to understand the candidate experience is through candidate experience surveys. These surveys provide valuable feedback from candidates, allowing organizations to gauge their satisfaction levels and identify areas of improvement. By regularly conducting candidate experience surveys during corporate transitions, organizations can identify specific challenges candidates face and implement targeted solutions to address them. This proactive approach demonstrates a commitment to the candidate's experience, fostering a positive perception of the organization during times of change.

Benefits of candidate experience surveys

Candidate experience surveys offer numerous benefits for organizations during corporate transitions. Firstly, they provide valuable insights into the candidate's perception of the transition process, allowing organizations to make data-driven decisions. By analyzing survey responses, organizations can identify areas of improvement and implement strategies to enhance the candidate experience.

Secondly, candidate experience surveys help organizations measure their employer brand reputation. Positive survey responses highlight the organization's commitment to candidate satisfaction, which can attract top talent during corporate transitions. On the other hand, negative feedback serves as a wake-up call, prompting organizations to address issues and improve their overall employer brand.

Lastly, candidate experience surveys foster transparency and open communication. By giving candidates a platform to share their thoughts and concerns, organizations can build trust and maintain a positive relationship with candidates throughout the transition. This open dialogue instills confidence in candidates, making them more likely to embrace the changes and remain engaged.

Using CRM for candidate onboarding

To facilitate seamless candidate onboarding during corporate transitions, organizations can leverage Customer Relationship Management (CRM) software. CRM systems allow organizations to efficiently manage candidate data, automate communication, and streamline the onboarding process.

By utilizing CRM for candidate onboarding, organizations can personalize the candidate's experience by sending targeted communication and resources. For example, organizations can use the CRM system to send personalized welcome emails, provide access to relevant training materials, and assign mentors to guide candidates through the transition. This level of personalization demonstrates a commitment to the candidate's success and helps them feel supported during the onboarding process.

CRM systems also enable organizations to track the progress of candidates during the onboarding phase. This allows HR teams to identify any bottlenecks or challenges candidates may be facing and proactively address them. By monitoring candidate progress, organizations can ensure a seamless onboarding experience, reducing the risk of candidates feeling overwhelmed or disconnected during the transition.

Effective candidate interaction techniques

During corporate transitions, organizations must employ effective candidate interaction techniques to ensure a smooth and positive experience. Here are some strategies to consider:

a. Regular communication: Maintaining open lines of communication with candidates is crucial. Regularly update candidates about the transition process, share relevant information, and be responsive to their questions and concerns. This helps candidates feel valued and informed, reducing anxiety and uncertainty.

b. Virtual meet-and-greets: Organize virtual meet-and-greets between candidates and key team members to foster a sense of connection and familiarity. These sessions allow candidates to ask questions, learn about the company culture, and establish relationships early on.

c. Mentorship programs: Implement mentorship programs where experienced employees can guide new candidates through the transition. Mentors can provide support, answer questions, and offer insights into navigating the changes. This mentorship relationship helps candidates feel supported and connected.

d. Training and development: Offer comprehensive training and development programs to help candidates acquire the necessary skills and knowledge for their roles during the transition. This investment in their professional growth demonstrates a commitment to their success.

Strategies for candidate retention during corporate transitions

Candidate retention is crucial during corporate transitions to ensure the organization retains top talent and maintains productivity. Here are some strategies to enhance candidate retention:

a. Clear communication: Clearly communicate the organization's vision, goals, and expectations during the transition. This helps candidates understand the purpose behind the changes and align themselves with the new direction.

b. Recognition and rewards: Implement recognition and rewards programs to acknowledge the efforts and achievements of candidates during the transition. Recognizing their contributions motivates candidates and fosters a positive work environment.

c. Continuous feedback: Provide regular feedback to candidates to help them improve and grow. This feedback loop allows candidates to understand their performance and make adjustments accordingly, increasing their engagement and commitment.

d. Career development opportunities: Offer opportunities for career development and growth within the organization. Candidates are more likely to stay if they see a clear path for advancement and continuous learning.

The role of CRM in candidate retention

CRM systems play a vital role in candidate retention during corporate transitions. By leveraging CRM capabilities, organizations can effectively track candidates' progress, identify potential retention risks, and implement targeted retention strategies.

CRM systems allow organizations to segment candidates based on various factors, such as performance, engagement, and satisfaction. This segmentation enables HR teams to identify candidates who may be at risk of leaving and take proactive measures to retain them. For example, HR teams can assign mentors, provide additional training resources, or offer career development opportunities to candidates who show signs of disengagement.

Furthermore, CRM systems enable organizations to automate personalized communication with candidates. By sending targeted messages and resources, organizations can nurture relationships, address concerns, and keep candidates engaged throughout the transition. This proactive and personalized approach significantly contributes to candidate retention.

Case studies of successful candidate interaction and retention

To illustrate the effectiveness of candidate interaction and retention strategies during corporate transitions, let's explore two case studies:

Case Study 1: Company A - Mergers and Acquisitions Transition

Company A underwent a merger with another organization, resulting in significant changes for employees and candidates. To ensure a smooth transition, they implemented regular communication channels, including virtual town hall meetings, Q&A sessions, and personalized emails to address concerns. They also established mentorship programs, pairing experienced employees from both organizations with new candidates. The result was a seamless integration and high candidate retention, with 90% of candidates staying with the organization post-transition.

Case Study 2: Company B - Reorganization Transition

Company B went through a reorganization that involved departmental restructuring and role realignment. To retain candidates during this transition, they focused on clear communication, providing detailed explanations of the changes and the opportunities they presented. They also offered tailored training programs to equip candidates with the necessary skills for their new roles. As a result, Company B experienced a retention rate of 85%, with candidates feeling valued and supported throughout the transition.

These case studies highlight the importance of proactive candidate interaction and retention strategies during corporate transitions and their positive impact on candidate satisfaction and retention rates.

Tools and software for CRM and candidate interaction

To effectively manage candidate interaction and retention during corporate transitions, organizations can utilize various tools and software. Here are some popular options:

a. Salesforce: Salesforce is a widely used CRM platform that provides robust candidate management capabilities. It allows organizations to automate communication, track candidate data, and analyze candidate interactions.

b. HubSpot: HubSpot offers a comprehensive CRM system with features specifically designed for candidate management. It enables organizations to personalize communication, track candidate engagement, and manage onboarding processes seamlessly.

c. Talentsoft: Talentsoft is a talent management software that encompasses CRM functionalities. It helps organizations streamline candidate interactions, track performance, and provide personalized onboarding experiences.

These tools and software solutions significantly enhance the efficiency and effectiveness of candidate interaction and retention strategies during corporate transitions.

Use inclusive language in job descriptions

Job descriptions play a critical role in attracting talent and often serve as a candidate’s first glimpse into your company. It’s important to use inclusive language that will help you attract a diverse talent pool. For example, using masculine-coded words such as “strong,” “competitive,” and “assertive” in your job description can drive women away.

Many companies also include diversity statements on their job descriptions that encourage people from diverse backgrounds to apply. Keep in mind that diversity statements with an empathetic voice and tone are received much more positively than statements that sound generic and boilerplate.


During corporate transitions, candidate interaction plays a vital role in ensuring seamless onboarding and retention. By prioritizing the candidate experience, leveraging CRM systems, and implementing effective interaction techniques, organizations can foster a positive and lasting connection with candidates. Regular communication, personalized onboarding, mentorship programs, and career development opportunities all contribute to candidate satisfaction and retention.


Candidate experience surveys provide valuable insights into the candidate journey and allow organizations to make data-driven decisions to enhance the transition process. By utilizing tools and software such as Salesforce, HubSpot, and Talentsoft, organizations can streamline candidate interactions, track progress, and implement targeted retention strategies.
In conclusion, by investing in candidate interaction techniques and prioritizing the candidate experience, organizations can create lasting connections with candidates during corporate transitions, resulting in improved retention rates and a smoother transition process.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

Recruitment insights you won’t delete. Delivered to your inbox weekly.

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