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Choosing the right candidate Assessment Platform

October 25, 2023

Top 6 Online Candidate Assessment Platforms | by Kristina Martic | HR Blog  & Resources | Medium

Recruitment is an art that involves finding the right person for the right job. With the ever-evolving job market and a multitude of job seekers, it's more important than ever to streamline the hiring process. The key to successful recruitment lies in efficient and effective candidate assessment. This is where the candidate assessment platform comes into play. In this blog, we'll explore the world of candidate assessment platforms and provide best practices for recruiters and staffing agencies to make the right choice.

The Importance of Candidate Assessment

Recruitment is not just about matching resumes to job descriptions. It's about finding candidates who not only meet the skills and qualifications required but also align with the company culture. This intricate process necessitates a candidate assessment platform, a tool that helps recruiters and staffing agencies evaluate candidates' skills, experience, and compatibility.

Why is candidate assessment so crucial?

  1. Improved Hiring Accuracy: A well-structured candidate assessment platform minimizes the chances of hiring the wrong candidate, saving time and resources.
  2. Enhanced Candidate Experience: Using a professional assessment platform can lead to a smoother, more transparent, and respectful recruitment process, which enhances your company's reputation.
  3. Consistency in Evaluation: These platforms provide a consistent framework for assessing candidates, minimizing bias and ensuring fair evaluations.
  4. Data-Driven Decisions: With valuable data and analytics, you can make data-driven decisions that lead to better hires and organizational success.
  5. Cost Savings: Effective assessment platforms save time and reduce costs by shortlisting the best candidates efficiently.

Now that we've established the importance of a candidate assessment platform, let's delve into how recruiters and staffing agencies can choose the right one.

Best Practices for Selecting a Candidate Assessment Platform

  1. Define Your Needs and Goals

Before embarking on your search for the ideal candidate assessment platform, define your specific needs and goals. Different organizations have different priorities, whether it's to speed up the hiring process, reduce turnover, or identify top talent. Understanding your objectives will guide your choice.

  1. Assess Integration Capabilities

Recruitment processes often involve various tools and platforms. Your candidate assessment platform should seamlessly integrate with your existing systems, such as your applicant tracking system (ATS) or HR software. Integration ensures a smoother, more efficient workflow.

  1. User-Friendly Interface

The user interface of the platform should be intuitive and easy to use for both recruiters and candidates. A complicated interface can lead to frustration and potentially deter qualified candidates from applying.

  1. Valid and Reliable Assessments

The assessments provided by the platform should be valid and reliable. In other words, they should accurately measure what they are intended to measure. Look for platforms that have been validated and proven effective in predicting job performance.

  1. Customization Options

Every organization is unique, and your assessment needs may vary. The platform should allow you to customize assessments to match your specific job roles, industries, and company culture.

  1. Compliance and Fairness

Ensure that the platform follows legal and ethical guidelines in assessment practices. It should not discriminate against any candidate based on factors like gender, age, or ethnicity.

  1. Candidate Experience

A candidate assessment platform should provide a positive experience for applicants. Long, complex assessments can deter qualified candidates, so look for platforms that offer engaging and time-efficient assessments.

  1. Analytics and Reporting

Data-driven decision-making is a significant advantage in recruitment. Choose a platform that offers robust analytics and reporting features. These insights can help you fine-tune your hiring strategies.

  1. Support and Training

Consider the level of support and training the platform provider offers. You'll want to ensure that you have access to assistance when needed, whether it's for technical issues or understanding assessment results.

  1. Budget

Finally, consider your budget. Different platforms come at varying price points, so choose one that aligns with your financial resources. Remember, the ROI from a good candidate assessment platform can be significant in terms of reduced turnover and improved hiring accuracy.

Types of Candidate Assessment Platforms

There are various types of candidate assessment platforms available, each with its unique features and strengths. Recruiters and staffing agencies should understand these different categories to select the right one for their needs:

  1. Pre-Employment Assessment Platforms: These platforms focus on evaluating candidates' skills, knowledge, and personality traits before making a hiring decision. They help identify the best fit for a role based on the specific job requirements.
  2. Video Interviewing Platforms: Video interviewing platforms allow candidates to record responses to predefined questions. Recruiters can assess not only the content of the answers but also the candidate's communication skills, presence, and body language.
  3. Skills Assessment Platforms: These platforms are specialized in assessing technical and job-specific skills. They are particularly useful for roles that require specific technical knowledge or expertise.
  4. Personality and Behavioral Assessment Platforms: These platforms evaluate candidates' personality traits and behavioral characteristics, helping recruiters understand how well a candidate might fit into the company culture.
  5. Cognitive and Aptitude Testing Platforms: These platforms focus on assessing candidates' cognitive abilities, problem-solving skills, and general aptitude for specific roles.
  6. Simulation and Situational Judgment Tests (SJT) Platforms: These platforms create real-world scenarios for candidates to navigate, assessing their decision-making, problem-solving, and situational judgment skills.
25 Best Talent Assessment Tools for Hiring in 2023

Recruiters and staffing agencies should consider the specific needs of their clients and the roles they're recruiting for when selecting the appropriate assessment platform.

Case Study: Best Practices in Action

Let's look at a hypothetical scenario to illustrate the importance of choosing the right candidate assessment platform.

Stan Staffing Agency specializes in healthcare recruitment. They are hired by a prestigious hospital to find the best nursing candidates for various departments. The hospital places a high priority on patient care, so cultural fit and soft skills are crucial.

Here's how Stan Staffing Agency used best practices to select the right candidate assessment platform:

  1. Defined Needs and Goals: Stan Staffing Agency identified that they needed an assessment platform that could evaluate not only technical skills but also soft skills such as empathy, communication, and adaptability.
  2. Assess Integration Capabilities: The agency ensured that the selected platform seamlessly integrated with their ATS, making it easy to manage candidate profiles and assessment results.
  3. User-Friendly Interface: They chose a platform with an intuitive interface that candidates found easy to use.
  4. Valid and Reliable Assessments: The selected assessments had been validated for nursing roles and demonstrated a strong correlation with job performance.
  5. Customization Options: Stan Staffing Agency customized the assessments to align with the specific nursing roles within the hospital.
  6. Compliance and Fairness: They verified that the assessments were free from bias and complied with all relevant regulations.
  7. Candidate Experience: The assessments were engaging, ensuring that top nursing candidates remained interested in the application process.
  8. Analytics and Reporting: The platform offered detailed analytics, allowing the agency to provide data-driven insights to the hospital.
  9. Support and Training: Stan Staffing Agency received comprehensive training on how to use the platform effectively and had access to support when needed.

By following these best practices, Stan Staffing Agency successfully placed highly qualified nurses who not only met the hospital's technical requirements but also aligned with its patient-centric culture.


In the world of recruitment, choosing the right candidate assessment platform is a critical decision that can greatly impact the quality of your hires. Recruiters and staffing agencies must be diligent in their selection process to ensure they find a platform that suits their unique needs, offers a seamless user experience, and provides valuable insights to make informed hiring decisions.

By defining your objectives, assessing integration capabilities, prioritizing user-friendliness, and considering factors like customization, compliance, and candidate experience, you'll be well on your way to selecting the ideal candidate assessment platform. Moreover, remember to stay within your budget and seek platforms that offer robust support and training.

As the recruitment landscape continues to evolve, the right candidate assessment platform can be your secret weapon, ensuring that you're not just finding candidates who meet job descriptions but also those who can help your organization thrive. So, in the ever-challenging quest to uncover the perfect candidate for your team, don't forget that the right platform can be the magical wand that makes your recruitment journey a lot less "spell"-binding.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

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