Explore the Extraordinary: HR and Recruiting Events 2023-2024
November 20, 2023
In the fast-paced world of recruitment, where the only constant is change, staying ahead of the curve is not just an advantage – it's a necessity.
Welcome to a surreal adventure, where we at NurtureBox invite you to explore the whimsical world of HR and recruiting events. Yes, you read that right! We may not have a Willy Wonka-esque chocolate factory, but we've got something even better - a golden ticket to the most extraordinary events in the HR and recruiting universe.
Picture This
A calendar filled with opportunities to connect with thought leaders, learn about cutting-edge technologies, and gain fresh insights into the art and science of recruiting. We bring you an exclusive list of events that promise to be both enlightening and inspirational. Whether you're a seasoned talent acquisition guru or a newbie in the field, these gatherings are your ticket to staying at the forefront of an ever-changing industry.
So, get your notepads and business cards ready because we're about to embark on a journey through the Big Ben list of in-person events for 2023-2024. It's time to elevate your recruiting game and make connections that can reshape your career.
Here, we'll take you on a journey through some of the exciting opportunities you won't want to miss.
Contact: Vladimir Klescht (vladimir.klescht@engage-advisory.com)
What to Expect: EVOLVE! Summit 2023 promises a deep dive into the latest HR and recruitment trends, making it an essential stop for professionals seeking innovation and expertise. This event is a haven for networking, knowledge sharing, and gaining a fresh perspective on recruitment strategies.
What to Expect: TRC Amsterdam is the go-to event for tech recruitment enthusiasts. Expect insightful discussions on the latest recruitment technology, strategies, and best practices. It's a perfect opportunity to engage with experts and enhance your knowledge.
What to Expect: For those intrigued by the intersection of technology and recruitment, the Recruitment Tech Event is a goldmine. Explore cutting-edge HR tech solutions and strategies that can drive your recruitment efforts to the next level.
What to Expect: In the era of remote work and virtual recruitment, Dueling Sourcers brings a unique perspective. Join the event to witness live screen-share sourcing sessions and explore innovative ways to source talent online. A must for recruiters navigating the digital landscape.
IHR Live Bristol is a dynamic gathering for in-house recruiters. It offers a platform to explore the latest trends, technologies, and strategies in the recruitment field. Whether you're a seasoned pro or just starting your career in recruitment, this event will provide a wealth of knowledge and opportunities to network with industry leaders.
If you're passionate about in-house recruitment, you won't want to miss #Firmday Leeds. This event, hosted by The Firm, promises a day filled with insightful sessions, discussions,and networking opportunities, all tailored to the unique needs and challenges of in-house recruiters.
The Tech Hiring Conference is a must-attend for recruiters focusing on the tech sector. Explore the latest tech hiring trends, connect with tech industry experts, and gain valuable insights that can help you recruit top talent in this competitive field.
While specific details about this event may be limited, Digital Sourcathon by Ants promises an exciting opportunity for sourcers to sharpen their skills and expand their network. Stay updated on their website and social media channels for more information.
Trumontreal promises to be an exceptional event for HR and recruitment professionals. With a focus on the Canadian job market, it's a unique opportunity to network with peers, gain insights into regional talent trends, and connect with industry leaders.
10. Australasian Talent Conference
Date: November 22, 2023
Organizer: ATC Events & Media
Location: Sydney, Australia
Email: jo@atcevents.com.au
The Australasian Talent Conference is a must-attend event for in-house recruiters. This conference offers a diverse range of sessions, workshops, and networking opportunities. It's an excellent chance to learn from industry experts and discover the latest innovations in talent acquisition.
The Talent Acquisition Summit in Riyadh is a gathering of thought leaders and professionals in the HR and recruitment industry. It's an excellent opportunity to explore the Saudi job market and connect with international talent acquisition experts.
The REC Awards are a celebration of excellence in the UK's recruitment industry. If you're looking to honor the best and brightest in the field or simply want to be inspired by remarkable achievements, this is an event you shouldn't miss.
HR Week is a unique online event that brings together HR professionals from around the world. It's an opportunity to explore the latest trends and technologies in HR and engage with a global community of like-minded individuals.
Rethink HR Tech Europe offers a fresh perspective on HR technology. Join this event to discover the future of HR tech and network with professionals who are shaping the industry.
Tech Rec is the go-to event for in-house recruiters and tech talent acquisition professionals. Hosted in Berlin, Germany, it promises to bring together leading experts and innovative solutions in the technology recruitment sphere. With a focus on trends and challenges, this event is perfect for those looking to stay ahead in the rapidly evolving tech recruitment landscape.
This summit is tailored to professionals interested in the intersection of HR, analytics, and artificial intelligence. With a diverse lineup of speakers and workshops, it provides insights into data-driven HR strategies and the impact of AI on the workforce. If you're intrigued by the future of HR, this is a must-attend event.
HSM mais is a Brazilian event focusing on the latest HR trends and strategies. It's an excellent opportunity for networking and learning from thought leaders in the field. São Paulo is a vibrant location for such an event, offering a dynamic backdrop to your professional growth.
If you prefer online events, the Candidate Reach Out webinar is perfect. Hosted by the People First Club, this event explores the importance of engaging and connecting with potential candidates. In a world where remote work is the norm, this online event is a convenient and relevant choice.
TAtech Europe is a premier event for recruitment tech vendors. This conference provides insights into the latest trends, technologies, and best practices in the industry. If you're involved in the tech side of recruiting, this event in London is a must-attend.
20. National Online Recruitment Awards (NORAs) - London, United Kingdom
The National Online Recruitment Awards (NORAs) celebrate excellence in online recruitment. As an event attendee, you'll have the chance to network with leading figures in the industry and gain inspiration for your online recruitment strategies.
21. AI4Talent | AI & The Future of Work - Virtual, USA
Virtual events have gained prominence, and AI4Talent's conference is a testament to this trend. Exploring AI and the future of work, this event connects professionals from across the globe, making it an excellent opportunity to broaden your horizons and explore the potential of AI in recruitment.
The "Recruiters Unite" event in Cape Town, South Africa, promises to be an exciting gathering of like-minded professionals. Explore the beautiful city while engaging in discussions, workshops, and networking sessions. Sam Hayward and his team have created a platform where recruiters can learn, share ideas, and unite for a common cause.
23. Recruitment Agency Expo - London, United Kingdom
For those specializing in agency recruitment, the "Recruitment Agency Expo" in London is the place to be. The event provides an ideal environment to connect with fellow professionals, learn about industry trends, and explore innovative tools and technologies.
24. #Firmday Manchester - Manchester, United Kingdom
The "Firmday" event series focuses on in-house recruiters and talent acquisition professionals. In Manchester, you'll find opportunities to exchange ideas, share best practices, and collaborate with other professionals in your field. It's a day you won't want to miss.
SourceCon is the ultimate sourcing conference. With an online component, this event caters to the global sourcing community. Dive deep into the latest sourcing strategies, tools, and techniques.
Close out this series of events with #Firmday London. With its focus on in-house recruitment, it's another chance to connect, learn, and grow within your professional community.
27. ERE Recruiting Conference - Austin, USA (Online Component)
The ERE Recruiting Conference in Austin offers a fantastic opportunity for networking and knowledge sharing, with an online component to cater to a wider audience.
28. Job Boards Connect Unplugged and DJAx Awards
Date: 16th May 2024 Location: London, United Kingdom
Job Boards Connect is set to bring you the best of both worlds - Job Boards Connect Unplugged followed by the Digital Job Advertising Excellence Awards (DJAx Awards). This event is a celebration of innovation in the job advertising industry. Whether you're a seasoned professional or just starting, you'll find valuable insights here. The DJAx Awards will recognize and honor the most innovative and effective job advertising campaigns.
Date: 3rd June 2024 Locations: Seattle / Online, USA (Talent42) and Washington DC, USA (TAtech North America)
Talent42 is a deep-dive conference for tech recruiters. If you're involved in tech hiring, this is your Mecca. You'll learn about the latest strategies, tools, and best practices to attract and retain tech talent.
Simultaneously, TAtech North America focuses on the latest trends and technologies in the world of recruitment. It's a must-attend for anyone in the recruitment tech industry. Don't miss this opportunity to gain valuable insights from industry leaders.
The Embrace Festival is where people, culture, and technology come together. Expect an event that blends innovative HR tech with a celebration of human-centric workplaces. If you're keen on understanding how technology and humanity can coexist harmoniously in the workplace, this event is your answer.
Tech Recruiting Insights, presented by WeAreDevelopers, is your window into the future of tech recruiting. It's all about exploring the tech world's recruitment challenges and the solutions that will define the future. It's an event that offers a glimpse into the world of high-tech recruitment and what it takes to stay competitive.
32. TAtech Europe
Date: 16th September 2024 Location: Paris, United Kingdom
TAtech Europe is where you'll meet the leading innovators in the talent acquisition tech industry. If you want to stay ahead of the curve, this is the place to be. The event promises valuable insights and connections, giving you an edge in the ever-evolving recruitment tech world.
Event Details: This event offers a unique opportunity to claim a free ticket, featuring real-life case studies, live presentations, valuable insights, peer-to-peer networking, and engaging round-table discussions. Discover the latest trends and strategies in in-house recruiting.
Event Details: Dive into the dynamic world of job boards at this annual conference. Connect with industry experts, explore innovative solutions, and gain deep insights into the job board landscape. Don't miss this opportunity to stay ahead in the recruiting game.
35. HRko 2024 - ivnty
Date: October 17, 2024
Hashtag: #nejsmekonferencejsmeHRparty
Location: Ostrava, Czech Republic
Email: jirka@digitaal.cz
Event Details: HRko 2024 is set to be the biggest HR event in Czech history. Immerse yourself in the latest HR trends, strategies, and technologies. Join an international community of HR professionals and exchange ideas that will shape the future of HR.
36. #Firmday Leeds - The Firm
Date: November 12, 2024
Hashtag: #Firmday
Location: Leeds, United Kingdom
Email: events@thefirm-network.com
Event Details: Claim your free ticket and experience a day filled with real-life case studies, live presentations, in-depth insights, peer-to-peer networking, and interactive round-table discussions. This is your chance to enhance your in-house recruiting skills and stay on the cutting edge.
“These events offer a valuable opportunity to connect, learn, and expand your horizons in the field of HR and recruiting. Don't forget to visit their respective websites to register and secure your spot!”
CONCLUSION
NurtureBox is delighted to have been your guide through the rabbit hole of knowledge, networking, and limitless possibilities.
In the words of Lewis Carroll, "It's no use going back to yesterday because we were different people then."
The knowledge and connections you've gained from these extraordinary events will transform you into a recruiter of tomorrow. Remember, in the HR and recruiting world, the extraordinary is the ordinary, and the surreal is the reality. So, don't stop here! Keep exploring, keep learning, and keep pushing the boundaries of what's possible in the ever-evolving landscape of talent acquisition.
NurtureBox will be your compass in this fantastical realm, guiding you through the maze of recruitment like Ted Lasso's enigmatic smile. Stay curious, stay engaged, and stay tuned for more surreal adventures, because the world of HR and recruiting is a Wonderland waiting to be explored.
As you prepare for your next event, make sure to pack your curiosity, a stack of business cards, and your enthusiasm for networking. These events are the perfect venues to gather knowledge, exchange ideas, and meet like-minded professionals who share your passion for recruiting. Make the most of this opportunity to advance your career, and who knows, you might discover the next big trend in HR and recruiting!
Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.
Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.
Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.
From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:
Build positive brand awareness
Make your audience stick around for longer
Get better traction on social media
Gain more trust of your audience than ever
Generate qualified leads
Improve conversion rates
Boost business visibility with SEO
Position your brand as an authority
Cultivate loyal brand fans
While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.
What is The Role of a Content Marketer?
A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.
As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.
To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.
Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:
Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
Specific goals along with a pre-decided timeline
Various channels to be targeted for content distribution
Types of content to be created
Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.
While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with
Content editing and ensuring adherence to a certain style guide
Continous publishing and distributing content
Measuring and analyzing performance
How to Hire a Content Marketer: Step-By-Step?
Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.
Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.
Top Must-Have Skills in a Content Marketer
Apart from having relevant industry experience, a good Content Marketer must possess the following skills.
Excellent Writing Skills
A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.
Audience Research
Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.
Keyword Research
Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.
Data-oriented Content
Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..
Project Management, Planning, and Publishing –
A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.
Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.
Content Promotion
Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.
Performance Analysis
Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.
Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.
Step 1: Create a Candidate Persona
Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:
What are the educational qualification criteria for the role?
How many years and what type of work experience do you want in candidates?
What are the specific skill sets you’re looking for?
Which industry experience would you primarily prefer?
Are there any tools your candidates should be hands-on with?
What are some personality traits that will fit your company?
Where do they look for a new job?
What are their career and life goals?
Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.
Step 2: Document the Role Requirements and Decide on Your Recruiting Process
Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?
You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.
Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.
Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.
As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.
Step 3: Prepare a Content Marketing Job Description
Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.
Here are the necessary components you must have in your job description:
Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.
Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
Perks and Benefits: The compensation details, perks of the job, and any other benefits.
About the Company: Why should a candidate consider working with your company?
Content Marketer Job Description Template
Role
The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.
Responsibilities
Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
Measure impact and perform analysis to improve KPIs
Include and optimize all content for SEO
Contribute to the localization of processes and content to ensure consistency across regions
Review and implement process changes to drive operational excellence
Requirements
Proven content marketing, copywriting, or SEO experience
Working knowledge of content management systems like WordPress
A well-maintained portfolio of published articles, blogs, copy, etc
Proven experience of working under pressure to deliver high quality output in a short span of time
Proficiency in all Microsoft Office applications, Google Suite
Fluency in English or any other required language
Soft Skills
Excellent verbal and written communication skills
Excellent writing and editing skills
The ability to work in a fast-paced environment
The ability to handle multiple projects concurrently
Strong attention to detail and the ability to multi-task projects and deliverables
Step 4: Source Candidates
Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.
Begin with what to expect from the role at your company?
Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:
LinkedIn
Indeed
Instahyre
ZipRecruiter
Monster
GlassDoor
CareerBuilder
Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.
Step 5: Evaluate Candidates and Interview Shortlisted Ones
Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.
Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.
Step 5: Make the Hire
Reach out to selected Content Marketers and communicate about the compensation.
Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.
Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.
Get the required documents and set up the offer agreements with candidates
Organize an orientation session for the onboarded candidates
Introduce them to the entire team and the marketing teams they will be working with
Guide the new candidates about your company management tools and communication channels
Provide candidates with forms for benefits and perks like Health Insurance.
Supercharge Your Hiring for Content Marketer with Nurturebox
Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?
Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.
Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:
On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
Add the qualified candidates to your sourcing campaign pipeline with just a click
Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.
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