July 13, 2022
Hiring managers make every effort today to make a diverse workforce. The entire team of hiring managers fully focus on creating an environment that’s modern & engages all employees actively.
To enforce inclusion in workplace, it’s most important to embrace representation of all cultures and foster a healthy working space.
Like the U.S, many companies in the UK has opted for a sustainable choice in focusing on inclusion in the workplace. Companies are instituting quotas based on disability, gender, and a whole lot of criterias.
In knowing what inclusion means, we must delve a little into what ‘diversity’ really means. Broadly, there are two types of diversity.
Inherent diversity includes qualities like gender, race, age while beliefs, experience, skills, education are all part of acquired diversity.
Workplace diversity is a phrase quite commonly associated with a company that accepts, understands, and values individuals from different ethnicities, genders, races, religions, knowledge, experiences, and more.
A company that has the values of diversity and inclusion is sure to benefit. How? Well, we can tell you that such values help companies hire better talents, improve performance, accelerate creativity, and make better business decisions.
Consider this to be a tutorial as to how inclusive hiring can be carried out within the organization. The hiring teams get a fair understanding of what all to do when they are trying to bring in a new team member. Critical considerations will include diversity and inclusion at each stage.
Including diversity and inclusion in recruitment is a good way to look forward—if a company really wants to level up. Take a look at the recruitment process in place and assess the recruitment pipeline to identify loopholes. Such an assessment will give a better idea of the implementations that improve the status of diversity and inclusion.
Shifting away from the age-old style of posting job advertisements with specific requirements on the basis of gender—discouraging few groups from applying.
Now, recruiters have a lot more options to hire candidates from various talent pools. Diversify recruitment pool with the help of sourcing pools.
The best way to hire today is to move beyond the traditional hiring methods and exploring more options such as government agencies, educational institutions, rehabilitation centers, and more. This way you can hire diversified candidates from various sources.
To hire people from under-represented groups, you can try asking any of the team members you might have already. Referrals or recommendations from current employees is a great way to find candidates that you want to hire.
Recommendations help you to know the candidate better—the existing pool of candidates tell you how these candidates are or how well they fit in your organization.
By offering internship opportunities to individuals from a specific group can be a terrific approach! Collaborate with community organizations and educational institutions to support them to apply for roles they aspire to work for!
While creating a brand identity, do not overlook to include the values of inclusion and diversity. Ask your employees to share their experiences of working with your organization. Employees from various backgrounds can be the voice for those who are willing to work for your organization!
Stories & experiences from employees act as a great recruiting branding—pushing the individuals into applicant sourcing. Including diversity is definitely an effective recruiting strategy.
Today, the industry is driven by a popular method called blind recruitment. This is quite effective because as per the method, essential information such as name, education, age, etc. are removed during the first stage of recruitment—to ensure bias-less judgement.
When recruiters do not get the basic information or get to see the candidates—they can qualify candidates to the next solely on the basis of talent.
Give proper thought to the factors that you consider while making hiring decisions. When you picture your ideal candidates, make sure they carry the values same as yours as an organization. The ideal fit is always going to align with your company values!
For every part of the interview process, analyse your screening process to know whether your hiring process is biased towards some people or not. Know what you want from your candidates and implement actions based on the principles of diversity.
Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.
Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.
Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.
From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:
While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.
A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.
As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.
To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.
Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:
While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with
Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.
Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.
Apart from having relevant industry experience, a good Content Marketer must possess the following skills.
A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.
Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.
Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.
Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..
A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.
Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.
Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.
Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.
Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.
Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:
Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.
Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?
You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.
Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.
Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.
As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.
Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.
Here are the necessary components you must have in your job description:
The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.
Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.
Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:
Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.
Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.
Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.
Reach out to selected Content Marketers and communicate about the compensation.
Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.
Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.
Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?
Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.
Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox: