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Prevent emails from going into spam!

July 13, 2022

Reaching out to candidates by landing directly in their inboxes can be a tough call. Most of the emails that you intend to candidates are usually found in their spam folder. It leads to less engagement and unfulfilled sales expectations. In order to engage candidates, your sales efforts need to be carefully planned. 

About 17% of emails almost never make it to the primary folder because of promotion & spam filters. 

Now the question is, how to prevent emails from going into the spam folder?

But before that, we need to dive more into knowing why is it important that your emails go into the inbox and not in the spam? 

By knowing the answer to this, you’ll be able to better assess the sales process & make changes accordingly.

How do emails in the spam affect you?

Sales emails in the spam folder not only mean that your efforts are down the drain, but it has far-reaching effects. Lower response rates aren’t going to be the only problem then. These emails later on move to the spam filters, thereby affecting the conversion rate.

To make the candidates read your follow-up emails, you need to have a better plan! Avoid slowing down your sales cycle—increase sales outreach by addressing this issue.

We’re going to help you out with some tips to save your emails from going into spam! Take a look at these—

Tips that save your emails from going into spam

1. Make your connections warm before reaching out

When you’re sending out out-of-the-blue emails to cold prospects—that’s straight-up spam for them. Candidates are less likely to open & read cold emails—which further reduces your chance to cut through. 

A smart way to connect with candidates outside the realm of cold emailing is through social media platforms such as LinkedIn, Twitter, & others. Social media platforms are less noisy and a much better way to interact with candidates.

Once you’ve established the conversation on social media, move on to email communication—now for a better engagement with candidates.

2. Always use catchy & relevant subject lines

The subject line is the first thing candidates see when they get an email. If your email has a gripping subject line, half the battle is won! The subject line should have good content that engages the candidate & grows interest to know more. 

Research about your prospects, know their interests, and carefully frame the subject line. Set out the right tone for further conversations. Candidates should know that you’ve researched well about them.

3. Avoid using any triggering keywords

What must separate your emails from promotional emails is no use of triggering keywords. Email services can easily identify such keywords & automatically put the email in spam. So beware!

Marketers often use persuasive keywords to attract the attention of prospects—but that doesn’t help much in this case. If you want to increase email engagement, you need to be careful while applying keywords to your email. 

4.Create email filters for users

Ask the recipients to create a custom filter on their email. There’s a setting in Gmail, where the users can select how & where they want to receive their emails. 

If you think that your emails are mostly going into the spam folder, reach out to the candidates on other platforms such as LinkedIn or Twitter to start a conversation with them!

5.Get rid of useless HTMLs and URLs

HTML content is likely to change every time with each email. However, if you’re using too much HTML in your email, it’s bound to make your email content heavy with media—leading to the email being considered promotional.

The ideal text to HTML ratio would be 60:40, making 60% of the content as text. 

6. Do add domain authentication records

While using your own domain to send out emails, do not forget to add authentication records! Email service providers identify & authenticate emails that come from your domain. It’s proof that the emails are being sent from domain users.

Without authentication, your emails can be considered spammy or malicious & a threat to the recipients. DMARC, SPF, and DKIM are the authentication records you need to add to your domain. 


Emails created with the aim to attract prospects shouldn’t be going to the spam folder. Emails that you send to candidates can make or break possibilities. So, ensure that you have a few things straightened out before sending those emails to the candidates. 

Our tips on saving emails from ending up in the spam folder are a savior for sure! Apply these and see the difference for yourself. 

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