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SourceCon 2023: Everything that happened

October 17, 2023

Talent Sourcing: What's Happening & What's on the Horizon | by Katelyn  Harris Lange | Medium

Welcome to the dynamic world of recruitment, where innovation and expertise merge at SourceCon 2023! In this blog post, we'll take an in-depth look at the triumphs and revelations from this esteemed recruiting event, shedding light on the latest trends, success stories, and visionary leadership strategies that are redefining the recruitment landscape. We'll unravel the intricacies of effective recruitment, glimpses of prominent CEOs, and the pulse of the recruitment industry in the wake of SourceCon 2023.

Section 1: SourceCon 2023 - A Beacon for Recruitment Excellence

SourceCon, a hallmark in the world of recruitment, continues to dazzle attendees with its electric networking atmosphere, engaging panel discussions, and game-changing innovations. The 2023 edition, hosted at the prestigious SourceCon, was a true testament to the industry's dedication to recruiting excellence.

Networking: The Lifeblood of SourceCon

One of the remarkable aspects of SourceCon 2023 was the plethora of networking opportunities. Attendees had the chance to connect with fellow recruiters, HR professionals, technology enthusiasts, and seasoned industry experts. Conversations sparked innovation, collaborations formed, and lifelong professional relationships were established.

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Expert Panels: A Knowledge Extravaganza

The heart of SourceCon lies in its expert panels. These panels brought together some of the brightest minds in recruitment and talent acquisition. Topics ranged from leveraging artificial intelligence in recruitment to enhancing diversity and inclusion. The panelists not only shared their insights but also engaged in thought-provoking discussions that challenged the conventional wisdom in the recruiting domain.

Section 2: The Art and Science of Recruitment: Unlocking Success Strategies

Recruitment is both an art and a science, a delicate balance of strategy and adaptability. At SourceCon 2023, esteemed speakers emphasized the evolving landscape of talent acquisition and the necessity for recruiters to stay ahead of the curve. Strategies on how to recruit effectively took center stage, with a focus on candidate engagement, employer branding, and leveraging the power of advanced technologies to optimize the hiring process.

The Evolution of Candidate Engagement

Candidate engagement emerged as a dominant theme during SourceCon 2023. Recruiters are now moving beyond transactional interactions to building long-term relationships with potential candidates. Personalized communication, timely follow-ups, and understanding the candidate's career aspirations were highlighted as key aspects of effective engagement strategies.

Innovations in Employer Branding

In the competitive talent market, showcasing a compelling employer brand is vital. SourceCon 2023 explored innovative ways to enhance employer branding, including storytelling, employer advocacy programs, and leveraging social media to humanize the recruitment process. Attendees gained valuable insights into building a brand that attracts the right talent and retains them.

Data-Driven Decision Making

The role of data in recruitment cannot be overstated. SourceCon 2023 emphasized the need for data-driven decision-making. From predicting candidate success to optimizing sourcing channels, analytics and data science are playing a pivotal role in refining and redefining recruitment strategies.

Section 3: Innovations at Play: Redefining the Recruiting Paradigm

An undeniable highlight of SourceCon 2023 was the exploration of cutting-edge innovations reshaping the recruitment landscape. Attendees were exposed to revolutionary technologies and methodologies that are fundamentally changing how companies attract, evaluate, and hire talent.

AI-Powered Recruitment Tools

Artificial Intelligence (AI) stood out as a game-changer in the recruitment sphere. AI-powered tools demonstrated their ability to automate repetitive tasks, screen resumes more efficiently, and predict candidate success based on historical data. This technological leap is enhancing the speed and accuracy of recruitment processes.

Blockchain for Credential Verification

SourceCon 2023 showcased the potential of blockchain in credential verification. By providing a secure and immutable record of a candidate's qualifications and experience, blockchain technology is addressing the issue of resume fraud and streamlining the verification process.

Virtual Reality (VR) for Candidate Assessments

The integration of Virtual Reality (VR) in candidate assessments showcased a futuristic approach to evaluating a candidate's skills and competencies. VR simulations allowed recruiters to assess a candidate's performance in a simulated work environment, providing a more accurate assessment of their capabilities.

Section 4: Leadership Dynamics: Insights and Visions from Visionary CEOs

A vital aspect of any successful recruiting event is the opportunity to learn from industry leaders and visionary CEOs. SourceCon 2023 provided a platform for these influential figures to share their experiences, challenges, and forward-looking visions for the future of hiring.

Strategic Leadership in Talent Acquisition

Leadership in talent acquisition isn't just about making decisions; it's about making the right decisions. SourceCon 2023 delved into the strategic aspects of leadership, focusing on aligning recruitment efforts with organizational objectives, fostering innovation, and creating a culture that attracts top talent.

Leading Through Change

The recruitment landscape is constantly evolving, and adept leadership is crucial to navigate these changes successfully. Visionary CEOs shared their experiences of leading through change, offering insights into how to adapt, pivot, and thrive in an ever-shifting industry.

Section 5: The Journey to Triumph: Stories from the Recruiting Trenches

Success stories hold a special place at SourceCon events, offering real-world insights and inspiration to aspiring recruiters. SourceCon 2023 showcased diverse organizations sharing their unique journeys to success. From small startups to multinational corporations, each narrative was a testimony to perseverance, innovation, and strategic recruiting.

Startup Success Stories

Startups shared their tales of triumph, illustrating how they strategically positioned themselves in the talent market, attracting top talent despite limited resources. These stories showcased the power of agility, creativity, and a strong employer brand in building a successful team.

s Beyoncé aptly puts it:

“Been down, been up, been broke, broke down, bounced back. Been off, been on, been back, what you know about that?” These oscillations between highs and lows aren’t failures; they’re the rhythm of a life well-lived.

Fortune 500: Recruiting at Scale

Fortune 500 companies highlighted their recruiting strategies at scale. Dealing with high volumes of candidates requires innovative processes, sophisticated technology, and an exceptional candidate experience. Attendees gained valuable insights into how these industry giants manage their talent acquisition operations efficiently and effectively.


SourceCon 2023 provided a captivating journey through the ever-evolving world of recruitment. It served as a breeding ground for new ideas, collaborations, and technological advancements that are shaping the future of talent acquisition. Armed with the knowledge and inspiration garnered from this event, let us forge ahead, embracing the dynamic nature of recruitment, and making a lasting impact on our organizations and the candidates we engage with.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

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