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Talent CRM–Everything You Need To Know

November 16, 2022

Most companies believe that a strategic plan for recruitment is building a quality talent pool. The methods of recruitment have had a tremendous change in the past few years. From an immediate approach, recruitment has become more of a strategic plan. Recruitment means identifying the need for talent and planning how to fulfill the roles. Recruitment is much different from considering long-term measures and relying on facts.

Today recruiters believe in creating a strategized recruitment plan. Taking a look at the candidate-driven market, you must know that if you start planning on recruiting only when the need arises—you’re already behind. Candidates need an engaging and continual experience from an organization. Right from the time when they apply or show interest in a job to the time they want to get hired—recruiters must engage continuously. 

Gone are the days when recruiters responded late to an email coming from a candidate. What works best is to respond instantly to engage with a candidate. Continuous & meaningful interaction is key to maintaining relationships with candidates. 

What is a Talent CRM?

Talent Candidate Relationship Management or talent CRM builds the context of relationships with candidates. Most recruiters view talent CRM interchangeably—either as a concept or a software. 

As a concept, talent candidate relationship management refers to consistently engaging with candidates or talent outside the organization. This simply means reaching out to talents to increase possibilities with them. The aim behind doing so is to forge a long-term relationship with top candidates in your radar—build a good impression of your employer brand.

On the hand, talent CRM, also known as recruitment CRMs as a software help create a profile containing candidate information. It acts as the only source of enriched candidate information. 

Now, you may ask what contains candidate information? Candidate data is usually of two types—

  • Candidate behavior- It is essential to monitor each candidate’s touch points & reaction to hiring posts. You need to have a talent CRM that’s comprehensive enough to capture every candidate interaction with you. 
  • Candidate attributes- This information is straight-up static details of a candidate such as their name, contact details, work history, and more.

In sales CRM software, teams depend on the data to improve relationships with customers. Similarly, talent CRM software is developed for recruiters or hiring managers to maintain communication with candidates all throughout the hiring process. 

Moreover, using talent CRM solutions recruiters can easily manage talent resources, categorizing, and prioritizing information. 

Benefits of having a Talent CRM–Things To Look For

We understand that recruitment is a busy task. Recruiters need to be smart in managing multiple tasks in a short time. For that, tools that make the work easier are ideal. A few features are pretty important when it comes to having a talent CRM. 

  • Candidate profile: Get to create one profile for every candidate by extracting data from LinkedIn, job boards, GitHub, bulk uploads with the help of spreadsheets or creating a profile.
  • Integration: If you consider talent CRM as the center point of hiring stack, you’re on the right track. Mind it that it doesn’t mean it can exist in a silo because it can’t. Integrate with email /ATS/ LinkedIn, etc.
  • Email outreach: Engaging with candidates over personal emails can be a win or lose game. Talent CRM is supposed to drip emails in a flowchart so that you maintain constant communication. Emails that go out should be timely and candidate action based.
  • Email templates: Recruiters may not find the time or can be experts at writing email copies. Having a tool or plugin that helps with email templates is like a life saviour for recruiters. NurtureBox provides email templates to work with. 
  • Collaboration: Recruitment cannot happen without different teams collaborating - Collaborative hiring . With internal and external (stakeholders) teams participating in the whole process of recruitment, the process can be complete. For more efficiency, features like tags, internal notes, & team-level visibility is important.
  • Campaign analytics: The success of each email you send out depends on a few factors like—open rate, click rates, and delivery rates. When you see these numbers rising up, you know you’re doing it right.
  • Talent pipeline analytics: Talent CRM must clearly state what the data reveals through the talent pipeline. It’s essential to accurately predict the talent pipeline so that you’re prepared for the upcoming quarterly review.

Determining the requirements of a Talent CRM

It is essential for every recruiting team to be aware of the requirements of the company. Every hiring manager should brush up on the necessary hiring processes with the teams. When you know the requirements well, establish the priorities. As you plan to move into the process of hiring, setting priorities helps you to keep sight of what is important. In the middle of multiple tasks, you may forget to set aside time for your priority task. That’s why having a talent CRM to help you through is ideal. 

When do you need a Talent CRM?

To answer this question, you need a talent CRM simply to make candidate relationships easier to manage. Having a robust talent CRM makes candidate interaction faster than you think. Without the talent CRM in place, recruiters may not be able to achieve recruiting goals within the stipulated time. Having personalized communication with candidates is considered prime when it comes to maintaining meaningful relationships with them. 

Recruiters must carry out interaction with candidates in the talent pipeline & in other platforms. Hiring managers can easily segment talent pools and manage them accordingly. A smart way to handle the tactical talent pool of candidates is to keep them ready always. Prepare your talent pool with candidates and keep them engaged. Best ways of engaging with candidates is to send them regular updates of your product. 

An ideal talent CRM must have enriched data of your current and previous candidates. Searching through a database is much easier while trying to find candidates. For an even seamless experience, try using tools that help in the process. An all-in-one recruitment tool like NurtureBox gives you an upper hand in the recruitment process. With multiple integrations in place, recruiters do not have to juggle in between tools.

Considering the budget

For every organization, it’s essential to invest in a talent CRM—budget must be allotted separately for that. However, how much you set aside for the CRM depends on a number of factors. The foremost factor is how important does hiring stand for your organization? You need to think of these few factors that contribute to the budget. Talk with your hiring team and know what you need to prioritize.

NurtureBox Plugin

NurtureBox plugin is a great tool if you want your recruitment to go seamless. It comes with multiple integrations such as Greenhouse, recruitee, lemlist and more. Every recruiter can make their hiring process simpler with the NurtureBox plugin in place.

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