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Talent redeployment: Ensure good talent grows with your company's needs

September 5, 2023

Talent redeployment: what it is and why do it | Gloat

In today's fast-paced business landscape, companies are constantly seeking ways to maximize their potential and gain a competitive edge. One strategy that has proven to be highly effective is talent redeployment. Talent redeployment refers to the process of moving employees within an organization to different roles or departments based on their skills and capabilities. By understanding the concept of talent redeployment, companies can tap into the full potential of their workforce and drive growth.

Talent redeployment offers several benefits for both the organization and its employees. Firstly, it allows companies to optimize their workforce by aligning skills with organizational needs. When employees are placed in roles that align with their strengths and interests, they are more likely to perform at their best and contribute to the overall success of the company. Additionally, talent redeployment promotes skill development and career progression. By exposing employees to new challenges and opportunities, organizations can nurture their talents, enhance their skills, and provide a clear path for advancement.

The impact of skills alignment on workforce optimization

Skills alignment is a critical factor in workforce optimization and plays a significant role in talent redeployment. When employees' skills are aligned with the needs of the organization, productivity and efficiency increase. By strategically mapping skills to specific roles, companies can ensure that every employee is in a position to excel. This not only maximizes the potential of individual employees but also contributes to the overall success of the organization.

Are You Measuring Your Talent Redeployment Rates? You Should Be

A crucial aspect of skills alignment is ongoing skill development and career progression. By investing in employee development programs and providing opportunities for upskilling and reskilling, companies can ensure that their workforce remains agile and adaptable to the rapidly changing business landscape. This proactive approach to talent management enables organizations to stay ahead of the curve and effectively respond to evolving market demands.

Strategies for skill development and career progression

To foster skill development and career progression within an organization, it is essential to prioritize internal mobility. Internal mobility refers to the movement of employees between different roles, departments, or locations within the company. By promoting internal mobility, companies create a culture of continuous learning and growth, empowering employees to explore new avenues and expand their skill sets. This not only enhances employee satisfaction but also helps retain top talent.

Creating a Career Progression Framework for Employees (Based on Expert  Insights) | Zavvy

One effective strategy for internal mobility is talent retention through skill utilization. Instead of losing valuable employees due to lack of growth opportunities, organizations can identify and leverage their employees' skills in different areas of the business. This approach not only keeps employees engaged and motivated but also enables the company to tap into a diverse range of expertise and perspectives. By aligning employees' skills with the organization's needs, companies can create a win-win situation for both the employees and the company.

Skill mapping and career pathways in talent management

Skill mapping and career pathways are crucial components of effective talent management. Skill mapping involves assessing the skills and competencies of each employee and identifying areas where their skills can be effectively utilized. By mapping skills, companies can gain a comprehensive understanding of their workforce and make informed decisions regarding talent redeployment.

Career pathways, on the other hand, provide a clear roadmap for employees' career progression within the organization. By outlining the skills, experience, and training required for various roles, companies can guide employees on their career journey. This not only motivates employees to develop their skills but also ensures that they have a clear direction for advancement. When employees see a future within the organization, they are more likely to stay committed and contribute to the company's success.

Succession planning and skill diversification

Succession planning is a critical aspect of talent redeployment and ensures the long-term success of the organization. By identifying and developing high-potential employees for future leadership roles, companies can mitigate the risks associated with talent gaps and ensure a smooth transition when key positions become vacant. Succession planning involves assessing the skills and capabilities of employees, identifying potential successors, and providing them with the necessary training and development opportunities.

Tackling employee redeployment: It doesn't have to hurt - Chief Learning  Officer - CLO Media

In addition to succession planning, skill diversification is also vital for talent redeployment. By encouraging employees to develop a broad range of skills, companies can build a versatile and agile workforce. Cross-training and cross-functional projects enable employees to gain exposure to different areas of the business and enhance their skill sets. This not only prepares employees for future roles but also promotes collaboration and knowledge sharing across teams.

Building an agile workforce through cross-functional teams

In today's dynamic business environment, agility is key to staying competitive. Building an agile workforce involves creating cross-functional teams that bring together individuals with diverse skills and backgrounds. By forming teams that span different departments or functions, companies can leverage the collective expertise of their employees and tackle complex challenges more effectively.

Cross-functional teams promote collaboration, innovation, and adaptability. When employees from different areas of the organization come together, they bring unique perspectives and insights to the table, enabling the team to approach problems from multiple angles. This not only fosters creativity but also enhances problem-solving capabilities. By encouraging cross-functional collaboration, companies can unlock the full potential of their workforce and drive innovation.

Enhancing performance through skill transfer and resource allocation

Skill transfer and resource allocation are essential components of talent redeployment. Skill transfer involves moving employees with specific skills or knowledge from one role or department to another where their expertise is needed. This not only ensures that skills are utilized effectively but also enables employees to broaden their experience and contribute in new ways.

Resource allocation, on the other hand, involves strategically allocating resources such as manpower, technology, and budget to different projects or initiatives. By aligning resources with the skills and capabilities of employees, companies can optimize performance and achieve better results. Effective resource allocation requires a thorough understanding of the organization's needs, as well as the skills and availability of employees. By matching resources to projects based on skill requirements, companies can maximize efficiency and productivity.

Skill enrichment and workforce agility

Skill enrichment is a continuous process that involves nurturing and enhancing employees' existing skills. By providing opportunities for upskilling, reskilling, and continuous learning, companies can ensure that their workforce remains agile and adaptable. Skill enrichment programs can take various forms, such as training workshops, online courses, mentorship programs, or participation in industry conferences. These initiatives not only enhance employees' skills but also contribute to their overall professional growth and development.

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A workforce that is agile and adaptable is better equipped to respond to changing market dynamics and emerging opportunities. By investing in skill enrichment, companies can future-proof their workforce and maintain a competitive edge. Furthermore, employees who feel supported in their professional development are more likely to be engaged, motivated, and committed to the organization.

Conducting a skill gap analysis for effective talent redeployment

To ensure effective talent redeployment, companies must conduct a skill gap analysis. A skill gap analysis involves assessing the skills and competencies required for each role within the organization and comparing them to the skills currently possessed by employees. This analysis helps identify areas where there is a shortage of skills or where skills are underutilized. By understanding the skill gaps, companies can develop targeted training and development programs, as well as make informed decisions regarding talent redeployment.

A comprehensive skill gap analysis requires input from both employees and managers. Employees can provide insights into their own skills, interests, and career aspirations, while managers can provide a broader perspective on the skills needed to achieve organizational goals. By involving employees in the analysis process, companies can create a sense of ownership and commitment to their professional development.

Conclusion and key takeaways

Talent redeployment is a powerful strategy for maximizing the potential of a company's workforce. By aligning skills with organizational needs, promoting internal mobility, and investing in skill development, companies can create a culture of continuous learning and growth. Skill mapping, career pathways, succession planning, and cross-functional teams are essential components of effective talent management and talent redeployment. By enhancing performance through skill transfer and resource allocation, companies can optimize their workforce and achieve better results. Skill enrichment and conducting a skill gap analysis are crucial for maintaining a workforce that is agile and adaptable. By embracing talent redeployment, companies can unlock the full potential of their employees and drive sustainable growth.

Key takeaways:

How to Tackle Employee Redeployment with More Gain and Less Pain
  • Talent redeployment involves moving employees within an organization to different roles or departments based on their skills and capabilities.
  • Skills alignment is crucial for workforce optimization and talent redeployment.
  • Internal mobility and skill utilization are key strategies for skill development and career progression.
  • Skill mapping and career pathways provide a clear roadmap for employees' growth.
  • Succession planning and skill diversification ensure long-term organizational success.
  • Building an agile workforce through cross-functional teams promotes collaboration and innovation.
  • Skill transfer and resource allocation optimize performance and efficiency.
  • Skill enrichment and continuous learning enhance workforce agility.
  • Conducting a skill gap analysis helps identify areas for talent redeployment and targeted development programs.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

Recruitment insights you won’t delete. Delivered to your inbox weekly.

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