August 16, 2023
What should you do when your prospects don’t respond?
You obviously send them a follow-up email.
Reply rates can climb up to 65.8% with just a single follow-up email.
Few of the questions that come up while we talk about sending follow-up emails—
If you’re struggling with these questions, this article will guide you through them. We are here to help you with some interesting facts and solutions that come in handy.
Let’s begin!
If you look at the number of emails a professional receives every day, you’d know how important it is to put in the effort to stand out! It’s exactly because of this, we recommend that each email must hit it.
As far as responding to emails is concerned, professionals start by replying to their clients, colleagues, and partners. Second in priority comes cold emails. So, the probability of getting responses to your cold emails is quite less.
Follow-up emails are a reminder of the previously sent emails—with no responses from the recipients so far. Cold emails are meant to remind the prospects of what awaits them if they avail of your service or product.
Consider this email—
Such work emails are probably to the point—but they lack additional value.
Why can’t you send such texts in cold emails? The answer is simple. It won’t do any good for your business.
It is ideal that you have to include important information about your product or service—something that prospects would be interested in.
For example, let them know about the latest features in your product, new launches, updates, & more.
Providing such details increase the chances of getting the prospect’s attention—and you might have a reply to the cold email!
Before we begin answering the number of emails you should send to your prospects, we must tell you what to keep in mind—
Know why you are sending cold emails
Try providing value within your cold emails to give a reason to prospects as to why they should look at your email.
Have a plan chalked out beforehand to set an idea of how many cold emails can you send. It’s about strategizing your cold emails—to turn cold prospects into customers!
There are enough studies on the number of follow-up emails. For example, Joshua Hardwick suggests that one follow-up is more than enough—a safe number to not annoy people!
NurtureBox allows sequenced cold emailing—the number of emails you send to prospects can be controlled. Send email campaigns to fetch maximum responses. We recommend sending a maximum of three follow-up emails to the non-responsive scenario.
However, the number of follow-up emails depends on the outreach campaigns.
The number of follow-up emails depend on the outreach campaign
If you’re looking for a link-building campaign—you can get more than about half of the links from a single follow-up. Sending more than one follow-up email would annoy your prospects for backlinks.
Take a cue from a single follow-up email, showing the best results.
Hi Rahul,
You’re probably busy with a lot of other things right now.
Who’s the best person in your team to update articles on ……blog?
Thanks in advance!
Pooja
Having said this, if you aim at reaching your sales target soon—you may need to do more than one follow-up email.
Give prospects time to learn about your products and their features. Warm them up with more than one email. Let them get back to you with their response—keep some time in between your email & their response.
In some cases, if the audience is already familiar with your product, you can then decide on fewer follow-up emails!
Typically, all emails are read on the same day they are sent. So, your follow-up email should be sent after 2-5 days—so don’t wait for too long before sending that off.
However, if you’re sending an email on a Wednesday, better not to send the follow-up email during the weekends.
If you’ve decided to send many follow-up emails, we suggest keeping more gaps between each email.
Think from the prospects’ minds.
If you were them, would you reply to an email that has no information for you?
The answer is simple.
By adding some information, you actually give out something to your prospects to reply to!
We can’t tell you enough about how the opening line has to hit it!! The first line of your cold email is all that matters—whether the prospect would like to read the rest or not.
Better if you mention your offering in the first line itself—that gives out a lot!
Or, start with a recent event or a problem that the prospect is facing recently.
Also, mention the purpose behind the email.
This is probably the best advice you get.
Write emails that are not too long—make them as short as possible.
It needs good writing skills to say the things you want to say to your prospects.
Shorter emails have a 5.81% higher chance of CTR.
Better to get rid of unnecessary content such as “Hope you’re doing well” in the follow-up emails. Being polite, you can straight get to the point.
Write short and not too wordy sentences.
Hi Rahul,
I’d like to follow up on how we can cooperate on the content matter.
We can discuss it here or we can get on a call. Join this link.
Also, let me know if there’s a better team member to talk about this.
Cheers!
If you want to get a quick response to your email—make sure you maintain enough personalization.
The more personalized your email is, the more responses you will get!
With a persuasive email, you can turn a prospect’s attention.
A proper CTA can send direct signals to what you want from your prospects.
Leave room for your prospect to answer in the best way possible. What we mean is that your CTAs should make it easier for your prospect to reply!
Having the most appropriate subject lines is the way to grab the attention in the first place!
Craft creative and intuitive call-to-action buttons to push prospects to read your emails. Add a personal touch, keep it short, and make it interesting!
Wrapping Up
We all know that getting someone’s attention—who hasn’t responded to your email—can get difficult.
That’s why composing follow-up emails in the most effective manner is important. Follow the tips we have discussed in this article—you’re sure to get results!
Improve response rates in quick and efficient ways.
Feel free to check out some other articles on our blog.
