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Top 7 ways Recruitment Automation Will Transform Your Hiring Process

August 16, 2023

You need to hire for 8 new roles, but the last pool of sourced candidates got rejected entirely. You decide to give it another shot and assign a few more recruitment associates to find qualified candidates. The team gets busy maintaining the sourcing pipeline and screening candidates. When the time comes to schedule interviews, the selected candidates have already joined somewhere else. Weeks pass by, but you’re still left with unfilled positions.

Modern recruitment is not about employers, it’s centred around candidates. As a recruiter, you need to adapt to the fast-paced expectations of both candidates and your organization to acquire quality talent. Additionally, the heavy efforts put on managerial tasks around hiring need to be shifted to talent interaction, engagement and assessment.

But how do you do that? 

The answer lies in recruitment automation. Top recruiters and hiring managers around the world are already leveraging this – and reported automation to be saving 90% of their time on administrative tasks (more than expected, right?)

A survey also suggests that HR managers lose 14 hours per week on tasks that can be automated. Saving time is one of the most crucial outcomes automation produces, but is surely not the only one. Improved quality of talent, more efficient recruitment processes, higher productivity, minimized cost and better candidate experience are just a few of the benefits – there’s a lot more recruitment automation offers to organizations no matter how big or small. In this blog, we’ll dive deep into the top 7 ways you can transform your recruitment process using automation.

Why is Recruitment Automation Vital Today?

Recruitment automation is the collective term for automating numerous hiring tasks that were earlier performed manually. Not only does automation save time and effort, but also helps optimize the overall recruitment process and hire better talent. Not to forget – automation significantly cuts down costs related to hiring while eliminating the tedious chores of recruiters, it’s a win-win in every dimension.

Unlike what a majority of professionals think, recruitment automation is not a replacement for recruiters, but a helping hand. While hiring candidates, you always look for areas with scope for improvement and rectify shortcomings. But the allocated resources, especially time – is always scarce. Recruitment automation enables hiring teams to do more with less time, effort and expenses. By streamlining mundane recruiting tasks and allowing talent teams to take data-backed decisions, automation plays a critical role in hiring. 

Here are the aspects of recruitment automation that impact your overall hiring process as well as talent acquisition outcomes:

#1 Eliminates Human Error and Dependencies

First things first, automation primarily caters to human errors and the corresponding dependencies on manual efforts. Recruitment automation ensures that HR teams get highly accurate data to inform their decisions. That’s the core reliability of technology – irrespective of which part of the business it is being used in. With automated processes, recruiters can eliminate mistakes and the rework and cost associated with them. 

There are numerous examples – the same candidate being contacted twice by different members, missing out on engagement with candidates, the inconsistent flow of recruitment events and many more. 

The efficiency, convenience and boosted productivity for recruiters should not be underestimated too.

#2 Boosts Efficiency of Hiring Teams

No doubt recruiting teams have a lot on the plate at any given point in time, but communication with candidates should always be prioritized and automation helps in fulfilling this. Along with quick responses, several other recruitment chores can be automated that further enable users to focus more on the human side of hiring and improve their productivity. Team collaboration and process transparency are also achieved using automated recruiting processes, which are further useful in executing end-to-end talent acquisition strategies. 

#3 Allows Recruiters to Identify and Recruit Top Talent

One of the most crucial reasons why recruitment automation should be leveraged in your hiring process is the ability to identify and recruit quality talent easily. With a majority of top-of-the-funnel recruitment tasks automated, hiring managers can allow investing more time and resources into evaluating candidates deeply – hence identifying talent which would not only satisfy the technical requirements but also fit in the company culture effectively.

#4 Helps Recruiters Save a Plenty of Time

As organizations are growing, recruiters need to hire at scale and hire top candidates which are mostly passive. Automation helps recruiters with repetitive mundane tasks which are more on the admin side of hiring. From reaching out to a large number of candidates at once, maintaining candidate databases to creating and sharing legal documents, offer letters, identity verification, onboarding formalities, joining letters and more – tedious tasks are taken care of. What’s equally important is the facility of driving personalized engagement with candidates through automation tools. 

#5 Cuts down Cost to Hire

As a major chunk of repetitive and time-consuming tasks are automated, cutting down costs is a primary outcome. Additionally, the elimination of human errors and hence, the reworking of the same aspects – immensely helps in reducing recruitment costs (more than expected). As compared to a few years ago, HR software and tools are now significantly economical. Not to forget – the human resources cost is saved by boosting the recruitment team’s productivity and efficiency.

How Does Recruitment Automation Improve Candidate Experience?

We often talk about recruitment automation playing a pivotal role in the hiring process and facilitating recruiters. But today’s landscape is more about keeping the candidate as the priority.  What about the huge impact automation creates on the candidate experience? Let’s find out.

Over 55% of job seekers avoid applying to companies with negative reviews about candidate experience online. It is evident that a positive candidate experience can help you attract top talent to your company. From outreach to the interview process and quality of communication – everything matters while interacting and engaging with candidates. While manual processes are error-prone, automation helps in boosting efficiency and serves a prominent candidate experience.  

  1. Fixed Timeline

Candidates earlier had to wait for weeks and months to hear from recruiters, and it was a mutual expectation. Fast forward to now, candidates have a number of choices, especially the qualified ones – as they are consistently being chased by recruiters. Recruitment automation enables organizations to set timelines well in advance for each job role. So modern candidates know when they can expect the recruitment cycle to progress and they can prepare accordingly. It is now immensely convenient for job seekers to plan their employment and not depend on any company or recruiter.

  1. Consistent Nurturing & Engagement

Once the candidate is sourced, they are automatically informed about the timelines, but what about the engagement throughout the recruitment cycle? Recruitment automation allows sharing timely hiring updates with candidates without fail. Additionally, nurturing candidates in your talent pool and recruitment pipeline is a productive practice. It helps in adding value, conveying company culture and ensuring candidates can set expectations upfront. 63% of candidates are dissatisfied with the communication involved in their recruitment process. When done at a high scale, recruitment automation enables candidates to be in constant touch with a company and delivers a positive candidate experience. 

  1. Unbiased Screening 

One of the most common concerns of candidates while getting recruited is the human bias in screening which can be minimized but not eliminated. This sometimes defies even the most skilled professionals from opportunities. However, recruitment automation solves this by eliminating human bias and screening all candidate profiles with the same predefined measures. 

Therefore, candidates can be assured of fair screening and having the equal opportunity as anyone else to get hired for their desired role.

  1. Prompt Responses & Query Resolution

Recruitment automation tools like AI chatbots deliver prompt responses to candidates and help them avoid any confusion. At every stage of recruitment, right from application to onboarding – candidates’ queries get resolved easily and effectively which further leaves a positive experience. No matter whether a candidate is ultimately hired or not, they will still have a positive review of the company and recruitment process if the responses are quick and consistent. 

  1. Reduced Recruitment Time

A majority of candidates have the same reason for dropping off in the middle of the recruitment process - it takes too long. Recruiters leave candidates for weeks and even months of time while in the middle of the hiring stages, only to end up confusing or annoying them. With recruitment automation setup in place, candidates can be screened faster and engaged better and all thanks to admin chores being covered by tools – recruiters can solely focus on engaging and evaluating candidates. Hence, the recruitment cycle shortens and even becomes more consistent leaving candidates with prolific experience.

7 Most Effective Use-cases of Recruitment Automation 

Recruitment automation involves a variety of solutions that together make hiring easier. As the recruitment funnel consists of different stages, and even companies have varying priorities depending upon their existing recruitment gaps – they can opt for multiple solutions. Here are the top use-cases of recruitment automation that help streamline talent acquisition:

  1. Applicant Tracking

One of the lengthiest and most heavy tasks for the recruitment teams is to track applicants and manage the application pipeline continuously. Collecting data from each candidate and storing it in the database manually for hundreds of candidates separately for each role, is a tiring task. Recruiters’ productivity is directly affected and they are left with less time to actually interact with candidates. 

Application Tracking System (ATS) is a type of recruitment automation tool that solves this problem by tracking each candidate’s application throughout the recruiting process. For each open role – hiring managers and recruitment teams are allowed to access the recruitment status of any candidate at any point in time. An ATS plays a crucial role as it primarily makes the hiring cycle organized and also ensures you don’t miss out on any candidates as you never really know – from where quality talent arrives at your door. 

After each round of recruitment is done for a candidate, the ATS software automatically updates the corresponding candidate’s status. Hence, for effective collaboration and tracking of talent – it’s a necessary aspect to automate.

  1. Candidate Sourcing

Not only does recruitment automation solve your hiring funnel, but it also helps you draw candidates to the top of it. If you have been in the recruitment space for more than a year now, you would probably know how hectic sourcing the right candidates can become at times. 

In case of active candidate sourcing through job boards, programmatic job advertising is the most effective use of automation. It basically helps organizations to run targeted ad campaigns without bothering about audience research or ad budget calculation. Everything is automated and this type of job advertisement allows recruiters to cut down ad budget significantly. 

On the other hand, passive candidate sourcing through various social and professional platforms can also be made easy with automation. A sourcing automation tool facilitates recruiters to identify quality candidates and add them to sourcing campaigns within minutes. The candidates’ data extraction and database management are automated, adding up to the efficiency of recruitment. 

  1. Intelligent Profile Screening

Manual screening requires a lot of time. More importantly – human error plays a huge role in screening candidates and no matter how well defined the criteria are, some decisions will surely include bias. In order to scale your recruitment efforts and make them more efficient, AI-based profile screening automation helps you pre-screen hundreds of applications. Screening automation tools not only enable recruiters to save time by filtering applicants quickly but also ensure that all deserving candidates get a fair opportunity. 

A candidate screening tool can be of different types – CV scanning and screening chatbots are the most popular ones. The process is the same for both of the tools, it involves collecting basic information related to the candidate’s qualifications, skills and experience, and matching the details with predefined criteria. Automating the pre-screening round means recruiters have a couple of huge benefits – they now need to screen with a small filtered set of candidates and they can spend more time evaluating them.

  1. Candidate Nurturing and Engagement 

Sourcing and screening candidates are not the only activities you need before beginning your recruitment activities. As modern enterprises are primarily focusing on passive candidates - you need to persuade them with consistent nurture campaigns. And it’s not only limited to passive candidates, but your complete internal talent pool needs to be proactively engaged. 

To amplify your recruitment outcomes, you cannot just interact with candidates – you need to form relationships. And it’s vital that you keep this independent from the hiring results. Having a nurturing mindset helps both recruiters and organizations in the long run. 

A candidate engagement automation tool enables automated email sequences to keep their interest hooked to the position, and to ensure they are informed of each stage of the recruitment and its context.

  1. Social Recruiting

Social channels have now become more effective than ever when it comes to finding and engaging with top talent. We all are aware of the prominence of LinkedIn in sourcing quality candidates, channels like Twitter, Facebook and Instagram are also being leveraged by a large number of recruiters. No doubt social recruiting is a prolific strategy for acquiring passive talent – but how do you manage a number of different channels manually at scale? How do you identify and reach out to them?

Automation tools help you schedule your recruitment social posts that help you attract candidates to your job openings. On the other hand, various tools also enable data extraction from social platforms and automated outreach so that you can connect with passive candidates at scale and check out if they are available for switching roles.

  1. Pre-interview Assessment

Once a candidate is sourced and screened, it’s time for assessments. While creating those tests is often done by domain experts in the organization, recruiters face a lot of challenges in conducting those evaluation tests for all candidates who are sourced at different points in time. Pre-interview assessment automation tools solve this problem by conducting secure online tests. These tools handle the assessment from end to end covering the scheduling, evaluation and ranking of candidates based on their scores. 

Especially while recruiting tech talent, assessments become all the more important and need a higher level of independent automation to allow organizations to conduct effective remote tests.

These tools allow recruiting teams to have a birds-eye view of their entire recruitment pipeline and as per the outcomes, they can quickly schedule interviews with candidates.

  1. Interview Scheduling

Organizations scheduling interviews manually end up putting a lot of time into communicating about the availability on both ends. Not to forget – the hassle created by rescheduling interviews. There’s just too much back and forth in the process and recruiters even lose out on top candidates in some cases. 

The road to redemption? Automated interview scheduling – with simple and free tools like Calendly, hiring interviews can be set by candidates and interviewers themselves as the availability is transparent. As a result, recruiters do not need to waste their precious time communicating about interview slots with talent and interviewers.

Level Up Your Hiring with Nurturebox’s Recruitment Automation

Nurturebox offers a one-stop solution for recruiters to source, engage and hire candidates effectively. The end-to-end candidate sourcing and engagement automation tool is an intuitive plugin that integrates with your existing recruitment stack and helps you recruit passive candidates at scale. You can easily get started with sourcing candidates from platforms like Linkedin, outreach via multiple channels, add them to your engagement campaigns and manage your talent pipeline.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template

Role

The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.

Responsibilities

  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence

Requirements

  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

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