← Back

Use employee feedback to create a better workplace

November 20, 2023

A Managers Guide for Giving and Receiving Feedback | Fellow.app

In today's fast-paced and competitive business landscape, creating a workplace that attracts and retains top talent is more important than ever. While it's crucial to focus on external branding and candidate engagement strategies, it's equally vital to nurture your internal talent. One powerful tool at your disposal for achieving this is employee feedback. In this blog, we will explore how you can use employee feedback to create a better workplace, enhance your employee branding, engage potential candidates, and optimize your recruitment efforts, ultimately fostering a happy and productive culture within your organization.

The Significance of Employee Feedback

Employee feedback is the cornerstone of any successful workplace improvement initiative. It's a direct channel through which employees can voice their concerns, express their opinions, and provide insights on various aspects of the workplace, from culture and work environment to policies and management. Understanding the importance of feedback can help organizations foster a culture of continuous improvement and employee satisfaction.

1. Promoting Open Communication: Employee feedback encourages open communication within the organization. When employees feel that their opinions are valued, they are more likely to communicate their concerns, ideas, and suggestions, leading to a more transparent and engaged work environment.

2. Identifying Areas of Improvement: Employees' feedback can be a valuable source of information for identifying areas that need improvement. This data can be used to enhance processes, reduce inefficiencies, and make necessary changes to create a better workplace.

3. Boosting Employee Morale: When employees see that their feedback leads to positive changes, it boosts their morale and job satisfaction. They feel a sense of ownership in their workplace, which contributes to a happier culture.

4. Employee Branding and Candidate Engagement: Positive employee feedback can be a powerful tool for improving your organization's branding and attracting top talent. When potential candidates see that your employees are happy and content, they are more likely to engage with your company and consider it as their employer of choice.

5. Recruitment Optimization: Employee feedback can help fine-tune your recruitment efforts. By understanding what current employees appreciate and value in your workplace, you can better align your recruitment strategies to attract candidates who will thrive in your environment.

Collecting Employee Feedback

8 Effective Ways To Get Employee Feedback (+ Pros and Cons) - People  Managing People

Collecting employee feedback effectively is the first step in creating a better workplace. It's crucial to have a structured approach that encourages honest and constructive feedback. Here are some strategies to consider:

1. Anonymous Surveys: Conduct regular anonymous surveys to gather feedback on various aspects of the workplace, including culture, management, work-life balance, and opportunities for growth. Anonymity often encourages employees to be more candid in their responses.

2. One-on-One Conversations: Schedule one-on-one meetings with employees to discuss their experiences and concerns. These conversations can provide deeper insights into individual issues and allow for a more personal connection.

3. Suggestion Boxes: Provide a physical or digital suggestion box where employees can drop their ideas and feedback. This method allows for spontaneous feedback and can uncover hidden concerns.

4. Regular Team Meetings: Encourage open discussions during team meetings where employees can share their thoughts and ideas with their peers and managers. This approach fosters a sense of community and inclusivity.

5. Feedback Platforms: Invest in feedback platforms or tools that allow employees to submit feedback at their convenience. These platforms often come with analytics that can help identify trends and areas in need of improvement.

Leveraging Employee Feedback to Create a Better Workplace

Once you've collected employee feedback, the next step is to use it effectively to make tangible improvements in your workplace. Here are some key areas to focus on:

1. Culture Enhancement: Analyze feedback to identify aspects of your organizational culture that need improvement. If employees express dissatisfaction with the work culture, take concrete steps to create a more inclusive, diverse, and positive atmosphere. Implement initiatives such as diversity training, wellness programs, or team-building activities.

2. Work Environment: If feedback highlights concerns about the physical workspace, address these issues promptly. Ensure that the workspace is comfortable, ergonomic, and conducive to productivity. Make changes based on suggestions, such as adjusting lighting, upgrading office furniture, or providing flexible work arrangements.

3. Management and Leadership: Employee feedback often centers on management and leadership styles. Use this feedback to provide training and development opportunities for managers and leaders, focusing on effective communication, conflict resolution, and team motivation. Encourage managers to be approachable and responsive to employee concerns.

4. Work-Life Balance: If employees express stress and dissatisfaction due to a lack of work-life balance, consider implementing flexible work schedules, remote work options, or wellness programs. Supporting a healthy balance between work and personal life can greatly improve employee satisfaction.

5. Career Development: Address feedback related to career growth and opportunities. Provide mentorship programs, training, and clear paths for advancement. When employees see that their development is a priority, they are more likely to stay with your organization.

Employee Branding and Candidate Engagement

Harnessing employee feedback to create a better workplace has a direct impact on your employee branding and candidate engagement strategies. When your employees are happy and satisfied, they become your organization's best advocates. Here's how to leverage their positive experiences for branding and engagement:

1. Employee Testimonials: Encourage employees to share their positive experiences working at your organization through testimonials on your website and social media. Authentic stories from current employees can be a powerful tool in attracting candidates who align with your culture.

2. Showcasing Culture: Highlight your workplace culture in your recruitment materials and employer branding campaigns. Share stories, photos, and videos that reflect the positive aspects of your workplace. Potential candidates will be drawn to organizations with a thriving culture.

3. Employee Referral Programs: Implement employee referral programs that reward current employees for referring candidates. When employees are happy, they are more likely to refer like-minded individuals, which can lead to a stronger talent pool.

4. Recruitment Process: Tailor your recruitment process to reflect the aspects of your workplace that employees appreciate the most. Emphasize these aspects when communicating with candidates to pique their interest and ensure a better fit.

Why Managers Need Employee Feedback to Thrive

Optimizing Recruitment

Employee feedback can also be instrumental in fine-tuning your recruitment efforts. By aligning your hiring strategies with what current employees value, you can attract candidates who are more likely to thrive in your organization. Here's how:

1. Job Descriptions: Use feedback to craft job descriptions that accurately represent the job and your organization's culture. Be transparent about what potential candidates can expect, and highlight the aspects that current employees appreciate.

2. Interview Questions: Develop interview questions that assess a candidate's compatibility with your workplace culture. Ask about their work values, communication preferences, and how they handle challenging situations to ensure a good fit.

3. Candidate Experience: Create a positive candidate experience that reflects the employee-friendly aspects of your organization. This can include providing timely communication, offering insights into your company culture, and demonstrating a commitment to employee well-being.

4. Onboarding: Implement an onboarding process that introduces new hires to your workplace culture, values, and opportunities for growth. This helps integrate new employees seamlessly into your organization.

Fostering a Happy Culture

All You Need To Know About Happy Work Culture And How It's Built

Finally, the ultimate goal of using employee feedback is to foster a happy culture within your organization. A happy culture isn't just about employees smiling; it's about creating an environment where individuals feel valued, motivated, and engaged in their work. Here are some ways to achieve this:

1. Employee Recognition: Use employee feedback to identify top performers and acknowledge their contributions. Implement recognition programs, awards, or shout-outs in team meetings to appreciate and motivate employees.

2. Employee Well-Being: Prioritize the well-being of your employees by offering wellness programs, mental health support, and work-life balance initiatives. Show that their physical and mental health is important to your organization.

3. Career Growth: Develop clear paths for career growth and provide opportunities for skill development. Encourage employees to set and achieve professional goals within your organization.

4. Inclusivity and Diversity: Use feedback to ensure that your organization is inclusive and diverse. Create an environment where all employees feel welcome and respected, regardless of their background.

5. Feedback Loop: Continue the feedback loop by closing it with actions based on employee suggestions. Let your employees know that their feedback led to positive changes, reinforcing their sense of ownership in the workplace.

6. Celebrate Success: Celebrate the achievements and milestones of your organization and its employees. Whether it's hitting a sales target or an employee's work anniversary, acknowledging successes boosts morale and a sense of pride.

7. Employee Involvement: Involve employees in decision-making processes when relevant. Seek their input and perspectives on key initiatives, showing that their opinions truly matter.

8. Team Building: Organize team-building activities that foster stronger relationships among colleagues. A cohesive team contributes to a happier work culture.

9. Continuous Learning: Create a culture of continuous learning and improvement. Encourage employees to share knowledge and engage in self-development, leading to a more dynamic and motivated workforce.

10. Leadership Role Modeling: Encourage leaders to be role models by embodying the values and behaviors you want to promote in your workplace culture. Their actions can set the tone for the entire organization.


Incorporating employee feedback into your workplace strategy is not just a one-time endeavor; it's an ongoing process that can significantly impact your organization's success. By promoting open communication, addressing concerns, and making tangible improvements based on feedback, you can create a better workplace with a happier culture.

This enhanced workplace culture, in turn, boosts your employee branding and candidate engagement strategies, making your organization more attractive to top talent. Moreover, it optimizes your recruitment efforts by aligning them with the values and preferences of your current employees, resulting in a stronger, more compatible workforce.

Metal Christmas The Office GIF - Metal Christmas The Office Dwight -  Discover & Share GIFs

Fostering a happy culture isn't just beneficial for your employees; it also positively impacts your bottom line. Happy employees are more engaged, productive, and committed, leading to improved business performance. They become your best advocates, contributing to a positive image of your organization in the job market and among potential candidates.

In summary, employee feedback is a powerful tool that can transform your workplace into a hub of productivity, positivity, and growth. Harness its potential to create a better workplace, boost employee branding, engage candidates, optimize recruitment, and cultivate a culture where your employees are not just employees but enthusiastic ambassadors of your organization's success.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

Recruitment insights you won’t delete. Delivered to your inbox weekly.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.