January 19, 2023
39,965 people in 83 companies lost their job in the first 13 days of January 2023.
Companies are doing mass layoffs to cut costs, relocate jobs, merge & acquire, outsource work, etc. They are redefining and restructuring the entire workforce to recover from the pandemic impacts. The pandemic compelled companies to hire more people and tap talent globally. However, as the effects subside, companies reevaluate their staffing needs, leading to major layoffs.
Big companies like Amazon, Facebook, Salesforce, etc. are laying off over 10% of their workforce. Additionally, meta pulled back some of the full-time job offers, and the tech sector is being slammed with conservative growth! Be it the product or sales department, layoffs are being observed in every single division.
Not only is it difficult for the employees to adjust to the layoffs, but it also raises a big question of how to put a talent acquisition team to work. The hiring freeze implies no recruitment, open roles, new job applications, screening, and hiring process in action! Then, how can talent acquisition teams utilize this slow recruitment period? A continuous loop of layoffs, hiring, and other mass layoffs put pressure on the TA team to strategically plan their efforts in the organization.
In today’s blog, we will share 9 ways your TA team can leverage the slow hiring season and add value to the organization. A recruitment freeze does not mean that the TA team has no work; rather, they need to refocus on other critical tasks.
Talent acquisition teamwork is not restricted to hiring new people. They must consistently source/ engage with potential candidates, work on employer brands, understand employees' needs to provide a pleasant work environment, and much more. With the hiring freeze, TA teams might not hire new people, but they can ensure a healthy workforce, a robust hiring process, and employee satisfaction. Here are 9 ways talent acquisition teams can leverage the slow hiring season.
Talent acquisition teams spend a lot of time screening applications, doing interviews, creating proposals, onboarding, and much more. Often, these processes have some weak spots and, with some tweaks, can be more efficient to hire top talent. Slow hiring season is the best time to look back into the existing hiring process and identify the scope of improvement.
The talent acquisition team can start by analyzing certain HR metrics like:
They can look into the ATS and CRM to gather qualitative data and measure it. Moreover, ATS provides a dedicated analytics dashboard to make the job easier. Based on these metrics, TA teams can identify the weak and strong areas in the hiring process.
For instance, if the underrepresented employees in the company are fewer, it implies that the company needs to expand the talent pool and tap new ways to source candidates.
The team must evaluate the effectiveness and inclusiveness of the hiring process. After understanding the loopholes, they should aim to bridge the gaps such as:
The talent acquisition team must identify the bottlenecks in the process and improve the overall hiring process. They should establish a distinct brand voice to attract and retain top talent in the industry.
For instance, Nurturebox analytics help recruiters pinpoint what's working and not. It integrates the HR tech stack and gathers the data to provide qualitative data regarding the hiring process. It makes it easier for the team to enhance their hiring efforts and hire the appropriate candidate for the job!
Even though the hiring is at a halt, recruiters must engage with the potential candidates to keep the talent pipeline warm. Hiring is not a one-done job; one day, you post a job vacancy, the next day, you get applications, the next day, you take interviews, and finally, you hire. It's a long process, and getting in touch with qualified, talented candidates is vital.
The talent acquisition team must communicate regularly with potential candidates to keep them engaged and set clear expectations. They should give an idea of what to expect next and keep sharing valuable resources. It's crucial to build a healthy relationship with qualified people over time so they can fill in when the job vacancy appears.
How you communicate with these potential employees will drastically impact your employer brand. One must be consistent, respectful, and valuable with their approach. The team shall share valuable resources with personalized and empathetic messaging. How the team will treat candidates during this period will influence their attitude when the vacancy opens!
Career mapping is a crucial process in employee onboarding and employee retention. It involves setting short-term and long-term goals for the employees and giving a clear idea of their career trajectory in the organization. This implies mapping their entire journey from the start (junior role) till their transition into a higher-level role. It clarifies the employee regarding their time in the organization and creates a plan for employee career development.
When the company provides a complete career development plan, it helps to attract and retain top talent and gives employees a sense of purpose. Moreover, it promotes an employee-centric work culture where employees' needs, capabilities, and goals are of utmost priority. With all the focus on the employee, companies experience an improvement in the employer brand.
But, how to prepare a career map?
Employer brand is how your employees, potential candidates, and other stakeholders perceive a company's working culture. It reflects if the employees find the company's culture amiable and pleasant.
The talent acquisition team shall start by analyzing the current standing of the employer brand by conducting surveys, and quizzes, taking feedback, checking reviews on Glassdoor, etc. Other factors like the source of hire, retention rate, employee satisfaction, etc., also indicate the employer brand. It depicts how your team communicates the company values and mission.
TA team should enhance the employer brand by taking a strategic approach to optimizing:
Moreover, TA teams can create a dedicated content strategy to share brand messages and collateral such as employee interviews, quotes, dedicated blog stories, etc. The team can effectively leverage storytelling to strengthen the brand by reflecting unique employer propositions.
The TA team shall also examine the company's DEI initiatives by analyzing how underrepresented employees feel. Do they feel included? Do they feel safe? Is there a high turnover of underrepresented employees? The team shall incorporate inclusivity training campaigns to educate other employees and leaders in the firm about DEI issues.
All these steps will help to build a strong internal communications system and healthy work environment, boosting the employer brand!
HR professionals can get lost in a big tech stack with numerous tools and functionalities. ATS, CRM, email scraping tools, interview schedulers, chatbots, video interviewing, referral platforms, screening tools, etc., form an HR tech stack. TA team shall ask themselves these questions:
The talent acquisition team should run an audit to evaluate the effectiveness of each HR tool. A tool must either save money, time, or effort for HR professionals. They can also employ a grading system with various HR metrics as the grading factors.
Having the right software/ HR tool is critical, as an inefficient tool will complicate the process and increase the effort. It will lead to resource waste, and the company might lose potential candidates.
Nurturebox helps companies to seamlessly integrate the tech stack and make the sourcing and hiring process effortless. Recruiters no longer need to spend time on administrative tasks like finding emails, keeping track of all communications, etc. With Nurturebox, they can easily source and engage with desired candidates without moving through multiple applications. It tracks all the conversations and avoids reaching out to the same candidate twice!
HR teams need content they share with the candidates and employees as a valuable source of information. A big chunk of it comes from the marketing department. However, a slow hiring season is a time to try their hands at writing actionable valuable content to engage with the candidates. It shall include the following:
TA team can place a strategy by picking channels to share content to boost the employer brand. They can take control of the career page and utilize other channels, such as LinkedIn and company blogs, to share hiring success stories or other relevant information.
Moreover, talent acquisition teams can collaborate with other departments to get employees' stories and build a library of success stories to boast a healthy work environment. Companies like Zapier, and Salesforce take their time out and share employee stories on social media and company websites. In addition to these, the TA team can update the following HR documents as well:
Slow hiring season implies training/ upskilling time!
The TA team can curate dedicated training programs for hiring managers. This could include creating an extensive library of webinars, valuable content, workshops, online courses, bias training, certifications, etc.
Alternatively, TA teams could conduct discussions to collaborate with other departments. This can focus on teaching staff about inclusivity, empathy, resilience, and other vital soft skills. It opens up the opportunity to gain insights from different people and build a robust internal communications system. Additionally, there can be a dedicated curriculum to create a pleasant work environment.
How to create a dedicated HR training program?
Until the hiring season is slow, the team can optimize the existing career page. This includes editing the job descriptions, adding job titles/ types/ locations, and updating all the information while ensuring inclusive language.
Moreover, they can add employee stories and quotes to brush up on the company's employee value proposition. Moreover, all the information should reflect a healthy work environment and showcase the company culture. All of this helps to set clear expectations and provide exceptional candidate experience.
While writing inclusive brand messaging, ensure:
One of the best ways to ensure no errors or scope of bias, use tools that help to identify gaps and give alerts for inappropriate language use.
The TA team shall also spend some time optimizing the job postings to reach more candidates and ensure a wide variety of applications. This can be done by adding location, including skills apart from traditional keywords, leveraging SEO URLs, and including all relevant form fields. This also involves removing unnecessary information or details which aren't directly related to performance.
These days, organizations are focusing on internal mobility to retain top talents, eliminate employees that do not add value, and enhance employee engagement. Moreover, the company can enable cross-department collaboration and strengthen the employer brand.
But what is internal mobility?
Internal mobility is moving across different departments with different roles to serve. The focus is on skills and basic training, enabling employees to work in multiple departments.
But how can the talent acquisition team help with internal mobility?
The TA team can curate training programs to promote internal mobility. This includes analyzing the current skills, understanding the job requirements, and outlining the learning objectives for the training program based on the gap between skills and requirements.
However, it has many challenges, such as:
Internal mobility gives employees a chance to learn and serve in different departments. They leverage their strongest competitive core skills, such as problem-solving, teamwork, communication, and critical thinking.
For instance, a person serving in the sales department for 5 years switches to the marketing team as a strategist through a 6-month marketing certification. Alternatively, this could mean moving from one location to another, continuing the same position, or with a promotion.
Some of the best practices for setting up internal talent Bootcamp are:
Companies undergoing mass layoffs don't imply that hiring is finished forever. The job roles will open shortly, and recruiters will have to start hiring again. To ensure a strong comeback after the slow hiring season, the TA team shall plan strategically for the future.
The TA team should network with the hiring managers and engage with underrepresented communities to ensure a big talent pool. Moreover, this allows them to stay updated with the hiring trends. Additionally, the TA team can look into the past and current data to predict and forecast the hiring needs and keep themselves prepared for when job vacancies open. They must engage with potential candidates and leverage the power of passive hiring.
TA team needs to refocus and rearrange efforts to prepare for the future. This includes improving processes, upskilling team members, and consistently working on the employer brand. One thing that remains constant is engaging with potential candidates and analyzing the efforts of HR professionals.
Nurturebox is an effective solution for sourcing and hiring candidates, even during the slow hiring season. You can easily download the plugin, integrate it with your other HR tools, and start sourcing immediately. You are one plugin away from your dream employee!
No additional hassle of maintaining lists of candidates or tracking all the conversations cause Nurturebox does that. Skip the admin task and focus on reaching out to the top-qualified candidates and engaging with them seamlessly! Additionally, you get an analytics option to identify what's working and what's not to polish your hiring process.
Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.
Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.
Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.
From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:
While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.
A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.
As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.
To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.
Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:
While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with
Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.
Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.
Apart from having relevant industry experience, a good Content Marketer must possess the following skills.
A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.
Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.
Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.
Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..
A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.
Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.
Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.
Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.
Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.
Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:
Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.
Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?
You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.
Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.
Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.
As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.
Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.
Here are the necessary components you must have in your job description:
The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.
Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.
Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:
Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.
Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.
Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.
Reach out to selected Content Marketers and communicate about the compensation.
Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.
Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.
Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?
Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.
Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox: