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how to write a SEO engineer Job Description with templates

November 20, 2023

SEO Engineer on Behance

When it comes to enhancing your online presence and driving organic traffic to your website, having a skilled SEO (Search Engine Optimization) engineer on your team is essential. An SEO engineer plays a vital role in improving a website's visibility on search engines like Google, Bing, and Yahoo. To find the perfect candidate for this critical role, you need a well-crafted job description. In this blog, we'll guide you through the process of writing an effective SEO engineer job description, and we'll provide you with some templates to make your hiring process more efficient.

The Importance of a Well-Written Job Description

A job description serves as a blueprint for the hiring process. It helps potential candidates understand the responsibilities and expectations associated with the role. A well-written job description can attract qualified candidates who are the right fit for your organization.

Understanding the Role of an SEO Engineer

Before we dive into writing the job description, it's crucial to have a clear understanding of the responsibilities and qualifications that come with the position of an SEO engineer. This will help you in drafting a job description that is both accurate and appealing to potential candidates.

Responsibilities of an SEO Engineer

  • Keyword Research: Conduct in-depth research to identify relevant keywords and phrases that can drive organic traffic to the website.
  • On-Page Optimization: Optimize website content, meta tags, and internal linking structures for better search engine rankings.
  • Off-Page Optimization: Build high-quality backlinks to improve the website's authority and reputation.
  • Technical SEO: Resolve technical issues that might affect search engine crawling and indexing, such as page speed, mobile-friendliness, and website structure.
  • Monitoring and Reporting: Use tools like Google Analytics and SEO software to track the performance of the website and create regular reports.
  • Content Strategy: Collaborate with content creators to ensure that the website features high-quality, SEO-friendly content.
  • Stay Updated: Keep up with the latest SEO trends and algorithm updates to adapt strategies accordingly.

Qualifications for an SEO Engineer

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Proven experience in SEO with a strong track record of improving search engine rankings.
  • Proficiency in using SEO tools and analytics platforms like Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
  • Knowledge of HTML, CSS, and JavaScript is a plus.
  • Strong analytical and problem-solving skills.
  • Effective communication and teamwork skills.

Writing the SEO Engineer Job Description

Now, let's get into the details of writing a compelling job description. We will use this information to craft a template later in the blog.

Premium Vector | An seo engineer uses a magnifying glass to view and  analyze site search results on a smartphone.

Job Title

Start with a clear, attention-grabbing job title: "SEO Engineer."


Begin with a concise introduction to your organization, its values, and the importance of the role. Mention your commitment to SEO and the impact it has on your digital presence.

Job Responsibilities

  • Keyword Research and Analysis: Conduct comprehensive keyword research to identify opportunities for organic traffic growth. Analyze keywords' competitiveness and search volumes.
  • On-Page and Off-Page Optimization: Implement on-page SEO best practices by optimizing meta tags, headers, and internal linking. Develop and execute off-page strategies to build high-quality backlinks.
  • Technical SEO Optimization: Identify and rectify technical SEO issues that could hinder search engine crawling and indexing. Ensure the website is mobile-friendly, fast, and accessible.
  • Reporting and Analysis: Use SEO tools and analytics platforms to monitor the website's performance. Provide regular reports on key SEO metrics and make data-driven recommendations.
  • Content Strategy Collaboration: Collaborate with content creators to ensure that the website features high-quality, SEO-friendly content. Provide guidance on keyword integration and content optimization.
  • Stay Informed: Keep abreast of the latest SEO trends and search engine algorithm updates. Adapt SEO strategies accordingly to maintain and improve search engine rankings.


  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Proven experience in SEO with a track record of improving search engine rankings.
  • Proficiency in SEO tools and analytics platforms, including Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
  • Knowledge of HTML, CSS, and JavaScript is a plus.
  • Strong analytical and problem-solving skills.
  • Effective communication and teamwork skills.


Include information about the benefits and perks your company offers, such as competitive salary, health benefits, flexible work hours, and opportunities for career growth.

How to Apply

Provide details on how interested candidates can apply, including submission guidelines for their resume and cover letter.

Closing Statement

End the job description with a compelling call to action, encouraging candidates to apply and join your team.

SEO Optimization of the Job Description

Now that you have a well-crafted job description, it's essential to optimize it for search engines. This ensures that your job posting ranks well in search results, making it easier for potential candidates to find.

Keyword Usage

Incorporate the primary keywords "SEO engineer" and "job description" naturally throughout the content. Use synonyms and related terms as well. However, avoid keyword stuffing, as it can harm your search engine rankings.

Headers and Subheadings

Use descriptive headers and subheadings to break up the content, making it more scannable and SEO-friendly.

Meta Description

Write a concise meta description for your job posting, including the primary keywords. This will appear in search engine results and entice candidates to click on your listing.

Link Building

Include relevant internal and external links within your job description to provide additional context and authority.

SEO Engineer Job Description Templates

To make your hiring process more efficient, here are two job description templates for an SEO engineer role. You can customize these templates to suit your specific needs:

Template 1: Entry-Level SEO Engineer

**Job Title:** SEO Engineer


[Your Company Name] is looking for an enthusiastic and motivated individual to join our digital marketing team as an SEO Engineer. As an SEO Engineer, you will play a pivotal role in improving our online visibility and driving organic traffic to our website.

Job Responsibilities:

- Conduct keyword research to identify growth opportunities.

- Optimize website content for search engine rankings.

- Build high-quality backlinks to enhance our website's authority.

- Address technical SEO issues and ensure the site is search engine-friendly.

- Analyze and report on website performance using SEO tools.

- Collaborate with content creators to create SEO-friendly content.

- Stay up-to-date with SEO trends and algorithm changes.


- Bachelor's degree in Marketing, Computer Science, or a related field.

- Strong passion for SEO and digital marketing.

- Basic knowledge of HTML, CSS, and JavaScript.

- Effective communication skills.

- Adept at problem-solving.


- Competitive salary.

- Health and wellness benefits.

- Opportunities for career growth.

- Collaborative work environment.

How to Apply:

To apply, please send your resume and a cover letter to [Email Address].

Closing Statement:

If you're passionate about SEO and digital marketing, we want to hear from you. Join our team and help us boost our online presence.

Template 2: Senior SEO Engineer

Job Title: Senior SEO Engineer


Join [Your Company Name] as a Senior SEO Engineer and take your career to the next level. We are a leader in the industry, and this is an exciting opportunity to lead our SEO efforts and make a substantial impact on our digital presence.

Job Responsibilities:

- Lead keyword research and analysis efforts to uncover growth opportunities.

- Develop and execute comprehensive on-page and off-page optimization strategies.

- Address complex technical SEO issues to enhance site performance.

- Provide in-depth SEO analysis and reporting using advanced tools.

- Collaborate with content teams to optimize content for SEO.

- Lead the charge in staying updated with SEO trends and algorithm changes.


- Bachelor's degree in Marketing, Computer Science, or a related field.

- Proven track record in improving search engine rankings.

- Proficiency in SEO tools and analytics platforms.

- Knowledge of HTML, CSS, and JavaScript is a plus.

- Strong analytical and problem-solving skills.

- Excellent communication and teamwork skills.


- Competitive salary with performance-based incentives.

- Comprehensive health benefits.

- Flexible work hours and remote work options.

- Opportunities for professional development and advancement.

How to Apply:

Interested candidates should submit their resume and a cover letter to [Email Address].

Closing Statement:

Elevate your SEO career with [Your Company Name]. Join our team and lead our SEO efforts, driving our online presence to new heights.

Customize these templates with your company's specific details and requirements to create compelling job descriptions for your SEO engineer positions.


A well-written SEO engineer job description is a fundamental tool in attracting top talent to your organization. By following the guidelines and templates provided in this blog, you can create a job description that accurately represents the role and encourages qualified candidates to apply. Don't forget to optimize your job description for search engines, as it can help you reach a wider audience of potential candidates. Good luck with your hiring process, and may you find the perfect SEO engineer to boost your online presence and drive organic traffic to your website.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

Recruitment insights you won’t delete. Delivered to your inbox weekly.

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