← Back

Outbound Recruiting Strategies: How to Hire Faster in a Competitive Job Market

August 16, 2023

Outbound vs Inbound Recruiting: All You Need to Know

In today's highly competitive job market, hiring top talent has become increasingly challenging. With a nationwide talent shortage, a growing skills gap, and the lingering effects of the Great Resignation, recruiters need to be proactive and strategic in their approach. This is where outbound recruiting strategies come into play.

In this comprehensive guide, we will explore effective outbound recruiting strategies that can help hiring managers and staffing agencies find and hire qualified candidates faster. We will delve into the difference between inbound and outbound recruiting, highlight the advantages of outbound recruiting, and provide actionable tips and techniques to implement in your recruitment process. So, let's dive in!

Outbound Recruiting vs Inbound Recruiting: Understanding the Difference

Before we delve into the strategies, it's important to understand the fundamental difference between inbound and outbound recruiting.

Inbound recruiting is a passive strategy where recruiters create assets or campaigns to attract candidates over an extended period. This approach includes techniques like brand building and content marketing, which aim to draw in professionals who are actively looking for a job. Inbound recruiting focuses on reaching candidates who are already searching for opportunities.

Outbound recruiting, on the other hand, is an active strategy that requires recruiters to actively engage with candidates. It involves proactively reaching out to potential candidates, building relationships, and nurturing leads. Outbound recruiters use strategies like email marketing and actively participating in online communities to connect with passive candidates who may not be actively seeking a job.

While inbound recruiting focuses on attracting candidates to your company, outbound recruiting involves going out and finding the right candidates for your open positions. This active approach allows you to tap into a wider talent pool and target passive candidates who may not be actively searching for a job.

The Advantages of Outbound Recruiting

Outbound recruiting offers several advantages over inbound recruiting, especially in a competitive job market. Here are some key benefits of implementing outbound recruiting strategies:

  • Access to Passive Candidates: Passive candidates are individuals who are not actively looking for a job but could be open to new opportunities if approached. Outbound recruiting allows you to target these passive candidates and engage with them directly, increasing your chances of hiring top talent that may not be accessible through inbound methods.
  • Competitive Advantage: In a job market where multiple companies are vying for the same pool of candidates, outbound recruiting can give you a competitive edge. By actively reaching out to potential candidates, you can stand out from the competition and build relationships with top talent before they are even considering other opportunities.
  • Faster Hiring Process: Outbound recruiting allows you to proactively identify and engage with candidates, reducing the time it takes to fill open positions. By nurturing relationships with potential candidates in advance, you can expedite the hiring process when a suitable role becomes available.
  • Targeted Talent Acquisition: Outbound recruiting enables you to focus on specific skill sets and qualifications required for your open positions. By targeting candidates with the right expertise and experience, you can ensure a higher quality of applicants and improve the efficiency of your recruitment efforts.

Now that we understand the advantages of outbound recruiting, let's explore some effective strategies to help you hire faster in a competitive job market.

7 Recruitment Sourcing Strategies to find top talents in 2023
Hire Smart

1. Be Proactive

One of the key principles of outbound recruiting is being proactive. Don't wait for a job opening to start looking for great talent. Instead, anticipate future hiring needs and start having conversations with potential candidates in advance.

Job forecasting and succession planning are essential tools to help you identify upcoming hiring needs. By proactively reaching out to candidates and building relationships, you can create a pipeline of qualified individuals who are already familiar with your company when a position becomes available.

2. Expand Your Reach Beyond LinkedIn

While LinkedIn is a valuable recruitment tool, relying solely on it may limit your access to potential candidates. To reach untapped talent pools, consider expanding your search to other platforms and communities where professionals spend their time.

Social media platforms like Twitter and TikTok can be great sources for connecting with candidates who are not actively job searching. Industry-specific communities like GitHub and Stack Overflow can help you target candidates with specific technical skills. Professional forums and directories can also provide opportunities to engage with potential candidates who may not be active on LinkedIn.

By diversifying your recruitment channels, you can tap into a broader talent pool and increase your chances of finding qualified candidates for your open positions.

179 Inbound And Outbound Marketing Illustrations - Free in SVG, PNG, EPS -  IconScout

3. Personalize Your Outreach

When reaching out to potential candidates, personalization is key. Generic email templates may be convenient, but they can feel impersonal and may not resonate with candidates. Take the time to customize your messages and make them relevant to each individual.

Use personalization tokens or manual personalization to tailor your emails to the recipient. Reference previous conversations or job openings to show that you have taken the time to research and understand their background. Customizing subject lines with job titles or specific interests can also grab the candidate's attention and increase the likelihood of your email being opened.

By personalizing your outreach, you can build rapport and establish a meaningful connection with potential candidates, increasing the chances of a positive response.

4. Tap into Your ATS

If you have an Applicant Tracking System (ATS), it can be a goldmine of potential candidates. Revisit your ATS and reach out to candidates who may have previously applied or engaged with your company. Some candidates who were not the right fit in the past may have gained valuable experience since then and could now be suitable for your open positions.

Make use of the data and insights stored in your ATS to identify candidates who have shown interest in your company or have relevant qualifications. Reconnecting with these individuals can save time in the recruitment process and provide you with a pool of pre-qualified candidates.

What is An Applicant Tracking System (ATS) | Jobsoid

5. Leverage Your Network

Outbound recruiting is not a solo endeavor. Engage your employees, department managers, and colleagues in the recruitment process. Encourage them to refer potential candidates and create a culture of employee advocacy.

Implement an employee referral program that rewards employees for successful referrals. Offer incentives, bonuses, or contests to motivate employees to actively participate in the recruitment process. Leverage the power of your network to tap into hidden talent pools and expand your reach.

6. Utilize Recruitment Metrics

Recruitment metrics can provide valuable insights into the effectiveness of your outbound recruiting efforts. Analyze your recruiting data to identify which strategies are yielding the best results and focus on those that have a higher return on investment (ROI).

Track metrics such as time to hire, source of hire, and candidate conversion rates to measure the success of your outbound recruiting strategies. By leveraging data and analytics, you can optimize your recruitment process, make informed decisions, and improve your overall hiring efficiency.

7. Embrace the Power of Pre-Employment Testing

One way to accelerate your hiring process is by proactively identifying high-potential candidates through pre-employment testing. By using competency-based assessments, you can assess candidates' skills and qualifications before you have an open position.

Implement pre-hire assessment tools to identify candidates who align with your organization's requirements and cultural fit. By building a talent pool of pre-screened candidates, you can significantly reduce your time to hire when a suitable position becomes available.

8. Target Freelancers for Full-time Roles

Freelancing has become increasingly popular, and many talented individuals are open to full-time employment for the right opportunity. Explore freelance directories like Upwork to identify skilled professionals who may be interested in transitioning to a full-time role.

Evaluate freelancers' portfolios and qualifications to assess their suitability for your open positions. Consider offering hybrid roles that combine freelance work with full-time employment to attract individuals who value flexibility and stability.

Free vector freelance people work composition with man sitting in soft chair with laptop

9. Implement Boolean Search Techniques

Boolean search is a powerful technique that allows you to conduct targeted searches across various platforms and databases. By using specific operators and keywords, you can refine your search and uncover hidden talent pools.

Apply Boolean search techniques on platforms like LinkedIn, Twitter, StackOverflow, and job boards to find candidates with specific skills and qualifications. Boolean search enables you to locate resumes, cover letters, and even contact information, allowing you to reach out directly to potential candidates.


In today's competitive job market, outbound recruiting strategies are essential for hiring managers and staffing agencies to find and hire qualified candidates faster. By being proactive, expanding your reach, personalizing your outreach, and utilizing recruitment metrics, you can increase your chances of attracting top talent.

Tap into your network, leverage pre-employment testing, target freelancers, and embrace Boolean search techniques to broaden your talent pool and expedite the hiring process. Remember to continually evaluate and optimize your outbound recruiting strategies to stay ahead in the ever-evolving recruitment landscape.

Implement these outbound recruiting strategies and position yourself as a thought leader in the industry. With a proactive approach and a focus on building meaningful connections with candidates, you can hire faster and secure top talent for your organization.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

Recruitment insights you won’t delete. Delivered to your inbox weekly.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.