Top 7 Winning Job Descriptions To Attract Top Talent (Case Study + Templates)

Still, relying on basic boring job description templates and expecting to attract top candidates? 

Job descriptions mean the candidate’s first impression of the company. It is not just a description with relevant job information. Rather, it is a company's chance to reflect on its culture, work values, working environment, and other critical details that will attract qualified candidates. Yet recruiters rely on the first template available on the internet for the same. 

Can an internet template help you create exceptional job descriptions? 

Be it 10 years ago or even today, the basic aim of a job description is to convey the job role, responsibilities, qualifications, etc., of the job vacancy. What changed over the period was the availability of tools, AI, and interactive templates, that help to scale the process. But what do they still lack? 

Creativity and Personalization! 

The typical structure of job descriptions, which provides no details on the corporate culture or the prospect for advancement in the position, may turn off potential candidates. Also, it might be difficult for candidates to comprehend the job requirements when job descriptions contain overly formal, industry-specific, or jargon-heavy language.

Conventional job descriptions also strongly emphasize the position's regular duties and tasks, leaving out the soft talents and other intangible qualities crucial for successful recruiting. Also, they may use biased language, focus primarily on specific educational or professional credentials, and fail to emphasize the company's dedication to creating an inclusive workplace environment.

Thus, today we'll look at the top 5 job descriptions that helped employers captivate thousands of candidates and talk about what makes them special. We will also provide templates that you may use to find and hire your next potential applicant.

What Does A Good JD Look Like? 

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A great job description (JD) is unambiguous, concise, and engaging!

An exceptional job description must:

• Outline the job's duties, necessary training and experience, and desired outcomes accurately. 
• Use language that reflects company culture and values. 
• Avoid the use of professional jargon and too technical terminology. 
• Stick to language that potential applicants can understand—simple, direct language. 
• Include a call to action for prospective candidates to apply.
• Promote the advantages and prospects of working for the organization.

Here are 5 examples of good job descriptions that you look for inspiration. These helped the employer attract thousands of qualified applicants and stood out. 

Example 1: Software engineer at Close 

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Close is a platform for sales automation. Their job descriptions highlight the company's emphasis on transparency and enduring development. They also provide details about the company's beliefs and culture. The following are some specific ways that software engineers will find Close's job descriptions appealing:

• The job descriptions for software engineers at Close stress the company's commitment to openness and ongoing development and strongly emphasize teamwork and communication. For instance, the "What we're seeking for" portion of their job description for a software engineer emphasizes the value of being a team member and having excellent communication skills.

• The job descriptions for software engineering positions at Close also emphasize the company's dedication to staying current with emerging tools and technologies. For instance, the "Technologies you'll be working with" section in their Senior Software Engineer job description describes the precise technologies and tools that the business employs.

• Close's job descriptions for software engineers include a strong emphasis on soft talents like creativity, critical thinking, problem-solving, and technical abilities. For instance, the "What you'll be doing" portion of the job description for a Full Stack Engineer highlights how important it is to think creatively and tackle complicated challenges.

• Close's basic values and culture are also addressed in the job descriptions for software engineers. For instance, their Senior Full Stack Engineer job description has a "Our core principles" section emphasizing compassion, responsibility, and ongoing development.

• Finally, Close's job listings for software engineering positions details the company's perks and benefits. For instance, the "What we offer" section of the Frontend Engineer job description lists the company's advantages and benefits, such as flexible work schedules and health insurance.

The job descriptions at Close give a complete picture of the company's beliefs, culture, and prospects for advancement. Software developers can use this to assess whether Close is suitable for them and what to expect from the team.

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Example 2: Customer Success Manager at GitLab 

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GitLab is a DevOps lifecycle tool and a web-based Git repository manager. The job description for the Client Success Manager position at GitLab is equally thorough and instructive. The primary obligations and prerequisites for the position are also described in the job description. The following are some specific ways that customer success managers will find GitLab’s job descriptions appealing:

• GitLab focuses on the unique knowledge and expertise required for a Customer Success Manager (CSM) position. It also emphasizes the significance of a CSM's soft skills in establishing and sustaining client relationships, including empathy and communication.

• The CSM job description from GitLab clarifies what is expected of the position, including taking ownership of the post-sales customer connection and guaranteeing customer happiness.

• The company's remote-only culture and collaboration technologies are discussed in the job description. With options for training and certification, the organization strongly emphasizes the continuous learning and growth of its CSMs.

• The business stresses the necessity of a CSM being proactive and taking charge in promoting client success. The measures, such as retention rates and customer satisfaction ratings, for which the CSM function will be accountable are detailed in the job description.

• The significance of customer feedback and how to incorporate it into the company's product development and roadmap are both emphasized in GitLab's CSM job description.

• Overall, GitLab's CSM job description is comprehensive, giving prospective applicants a good knowledge of the position's responsibilities and the company's culture.

Overall, GitLab's job descriptions for customer success manager jobs show their dedication to openness and teamwork while also painting a clear picture of the abilities and traits they seek in applicants. GitLab's culture and ideals can help recruit competent individuals with this depth and transparency.

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Example 3: Senior Manager, Finance at Invision

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InVision is a platform for digital product design. Their job descriptions strongly emphasize the candidate's potential impact on the business and the product. The job description acknowledges InVision's initiatives to foster a diverse workplace and calls for applicants who uphold such principles. The following are some specific ways that finance managers will find InVision’s job descriptions appealing:

• The Senior Manager Finance job description at InVision emphasizes the candidate's ability to successfully and efficiently manage financial operations. In-depth duties, including creating financial strategies, overseeing budgets and financial reporting, and offering financial analysis and insights to inform corporate choices, are also highlighted in the job description.

• Although the Senior Manager of Finance will collaborate closely with other departments to ensure that financial operations align with corporate goals, InVision emphasizes the value of cooperation and cross-functional teamwork.

• The commitment of InVision to fostering a supportive and inclusive workplace for all employees is also emphasized in the job description. Also, they include comprehensive details on the duties and competencies needed for the position and information on pay and perks.

• Overall, The job descriptions at InVision are attractively created and emphasize the company's culture and principles. The approachable and interesting writing style of InVision's job descriptions makes them more likely to draw in quality applicants.

Overall, InVision's job descriptions generally place a strong emphasis on the candidate's potential effect on the business and its product. Those enthusiastic about their work and dedicated to helping the business flourish are sought.

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Example 4: GTM Training & Enablement Manager at Airtable 

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Airtable is a cloud-based software firm that offers a collaborative data creation and management platform. The company's strategy is applied to the GTM Training & Enablement Manager job description at Airtable. The position's crucial influence on the company's expansion, clientele, and corporate culture is highlighted in the job description. The following are some specific ways that Training & Enablement Manager will find Airtable’s job descriptions appealing:

• The GTM Training & Enablement Manager at Airtable manages the company's go-to-market teams' training and enablement strategy. The job description underlines the relevance of this role in assisting the organization in democratizing software creation and empowering users to build without coding.

• The emphasis on Airtable's culture and principles, especially their dedication to diversity, empathy, and collaboration, can be seen throughout the job description. Moreover, the professional and friendly writing style of Airtable's job descriptions makes them more likely to appeal to a wide variety of applicants.
• Airtable is committed to creating a diverse and inclusive workplace, which is specifically described in the section on "Our values," and the GTM Training & Enablement Manager is required to uphold these values in their work.

• The job descriptions provided by Airtable are precise and focused on the particular duties and competencies that must be met. For instance, the job description mentions experience in training and enablement and knowledge of go-to-market tactics and the SaaS sector among the required skills.

• The overall goal of the job description for the GTM Training & Enablement Manager position at Airtable is to draw applicants who share the company's passion for its mission and core values and possess the knowledge and expertise necessary to contribute to its success significantly.

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The GTM Training & Enablement Manager job description on Airtable is generally well-written, emphasizing the role's importance, the necessary qualifications, and the company's culture and values. This strategy will draw talented individuals that share the company's mission and values and are eager to contribute to their position.

Writing a strong job description can be difficult, especially if you don't know where to begin. Fortunately, some excellent job description templates may assist you in creating effective job posts. 

We'll look at three examples of effective job descriptions to help you entice top candidates. You can choose a template that suits your business requirements among the various sectors and roles covered. Using these templates as a starting point, you can save time and ensure that your job posts are clear, concise, and appealing to job seekers.

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Template 1: Human Resources Manager 

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Title: Human Resources Manager - Develop a High-Performance Workforce

Location: [insert location]

Job Type: Full-time

Reports To: [insert job title]

Summary:

We are seeking an energetic and experienced Human Resources Manager to join our team and oversee our HR department. You will establish and implement HR strategies, policies, and procedures to support our business goals, build a good and inclusive work environment, and attract and retain top people in this role. We invite you to apply if you have a passion for human resources, strong leadership abilities, and a desire to establish a high-performing workforce.

Primary Responsibilities:

1. Create and implement human resource strategies that align with the firm's overall aims and objectives.
2. Handle the recruitment, selection, and onboarding of all new employees.
3. Manage the programs for employee benefits, remuneration, and performance management.
4. Assure compliance with human resource management laws and regulations at the local, state, and federal levels.
5. Create and administer training programs to help employees improve their skills and knowledge.
6. Facilitate conflict resolution and offer staff counseling and support as needed.
7. To establish a healthy work environment, cultivate and maintain favorable connections with employees and management.
8. Manage the HR budget and track spending to ensure it aligns with the budgetary limits.
9. Perform HR audits and recommend policy and practice modifications as needed.

Requirements:

• Bachelor's degree in Human Resource Management, Business Administration, or a closely related discipline is required.
• At least [insert several years] of experience in a similar capacity is required.
• Understanding of HR rules and regulations, as well as industry best practices.
• Excellent interpersonal, communication, and organizational skills.
• Capability to operate well in a collaborative setting.
• Excellent problem-solving and decision-making abilities.
• Solid track record of managing and directing HR teams.
• SHRM certification is preferable.

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Why You Should Join Us:

As a Human Resource Manager at our organization, you will have the chance to have a big impact on our business by ensuring that we have the proper people, policies, and procedures to achieve our objectives. We provide a competitive compensation and benefits package, a good and supportive work environment, and possibilities for professional development and progress. If you are an experienced HR professional searching for a challenging and fulfilling job, we welcome you to apply and join our team.

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Template 2: Graphic Designer 

Title: Graphic Designer for an E-Commerce Company

Summary: 

Our growing e-commerce store seeks a talented Graphic Designer to join our team. You will be in charge of designing visually amazing graphics and designs that promote our brand and products, attract traffic, and improve sales in this role. You will collaborate directly with our marketing and product teams to create and implement engaging, inventive, and competitive design concepts. We encourage you to apply if you are a creative and motivated graphic designer with love for e-commerce and digital marketing.

Responsibilities:

1. Provide aesthetically engaging graphics, layouts, and illustrations for various digital and print marketing materials, such as social media graphics, email campaigns, print advertising, and online banners.
2. Establish and maintain a solid understanding of our brand and target audience to guarantee that all designs adhere to our brand guidelines and successfully communicate our message.
3. Collaborate with cross-functional marketing, product development, and web development teams to ensure all design projects fulfill business objectives and timeframes.
4. Perform extensive research and analysis to keep abreast of design trends, technology, and industry best practices.
5. Handle many design projects simultaneously while paying close attention to detail and ensuring that all designs are completed on time and within budget.

Qualifications:

• A bachelor's degree in Graphic Design, Visual Communication, or a related discipline is required.
• 3+ years of e-commerce or digital marketing graphic design expertise is required.
• A strong portfolio is demonstrating design abilities and experience.
• Adobe Creative Suite proficiency, including Photoshop, Illustrator, and InDesign.
• Understanding of the principles and practices of photography and filmmaking.
• Knowledge of web design and development, HTML, and CSS is preferred.
• Effective communication, teamwork, and problem-solving abilities.
• Work well in a fast-paced, deadline-driven workplace.
• Interest in e-commerce and digital marketing.

Why should you join us:

As our Graphic Designer, you will have the opportunity to work with a creative and dedicated team while helping to drive the success of our e-commerce shop. You will be given creative freedom to create novel and competitive designs, work with other departments, and positively impact our business. We provide competitive pay, extensive benefits, and a friendly and inclusive work atmosphere. We encourage you to apply if you are a creative and driven graphic designer searching for a difficult and rewarding career.

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Template 3: Product Manager  

Job Title: Product Manager

Summary:

We are searching for an experienced Product Manager to join our team and manage the development of our product roadmap. You will oversee the whole product lifecycle, from conception to launch, in this capacity. You will collaborate closely with our development and design teams to ensure that our products fulfill customers' expectations and generate business success.

Responsibilities:

1. Create and keep a product roadmap that aligns with the company's strategic goals and objectives.
2. Perform market research and competition analysis to find growth and product differentiation opportunities.
3. To ensure effective product development and launch, define product requirements, and engage with cross-functional teams.
4. Create pricing and positioning strategies that align with market demand and client requirements.
5. Collaboration with the development team ensures timely and high-quality product releases.
6. Analyze data and monitor product performance to identify opportunities for improvement and optimization.
7. Develop go-to-market plans and support product launches in collaboration with the marketing and sales teams.

Requirements:

• Demonstrated experience as a Product Manager or in a comparable role Good analytical and problem-solving abilities
• Strong interpersonal and communication abilities
• Capability to manage numerous projects at once and efficiently prioritise duties
• Knowledge of agile approaches and project management tools
• Familiarity with product development procedures and tools
• Bachelor's or Master's degree in Business, Marketing, Computer Science, or a closely related discipline required.

‍Why You Should Join Us:

You can lead the creation of unique and impactful products that will drive growth for our company as our Product Manager. To bring our goods to market, you will collaborate with a creative and collaborative team of professionals that includes developers, designers, and marketers. We provide a flexible work environment and a competitive remuneration plan that includes complete benefits and a performance-based bonus structure. Join us and become a member of a dynamic and exciting team dedicated to excellence and innovation.

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Draft Stellar Job Descriptions To Attract Top Candidates With NurtureBox

A solid job description is more than a list of qualifications and duties!

A job description is a tool for attracting top people, setting expectations, and communicating the values and culture of an organization. When done correctly, a strong job description may lead to an efficient hiring process, higher employee engagement and retention, and, ultimately, hiring success. Every organization that wants to develop a strong team and compete successfully in today's competitive employment market must put time and attention into writing effective job descriptions.

Are you looking for a simple way to organize and draft job descriptions? 

Look no further than NurtureBox! 

NurtureBox, with our job description automation feature, enables you to change current templates or generate new job descriptions. We make it simple to share your job descriptions on your preferred social media sites or establish a dedicated landing page with all your job descriptions in one location by integrating them with your existing HR tech stack.

With NurtureBox, you can streamline the hiring process and keep your job application information in one place. Get rid of the headache of maintaining various platforms and tools by downloading our plugin today and experiencing the difference!