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Top 7 Winning Job Descriptions To Attract Top Talent (Case Study + Templates)

April 4, 2023

Still, relying on basic boring job description templates and expecting to attract top candidates? 

Job descriptions mean the candidate’s first impression of the company. It is not just a description with relevant job information. Rather, it is a company's chance to reflect on its culture, work values, working environment, and other critical details that will attract qualified candidates. Yet recruiters rely on the first template available on the internet for the same. 

Can an internet template help you create exceptional job descriptions? 

Be it 10 years ago or even today, the basic aim of a job description is to convey the job role, responsibilities, qualifications, etc., of the job vacancy. What changed over the period was the availability of tools, AI, and interactive templates, that help to scale the process. But what do they still lack? 

Creativity and Personalization

The typical structure of job descriptions, which provides no details on the corporate culture or the prospect for advancement in the position, may turn off potential candidates. Also, it might be difficult for candidates to comprehend the job requirements when job descriptions contain overly formal, industry-specific, or jargon-heavy language.

Conventional job descriptions also strongly emphasize the position's regular duties and tasks, leaving out the soft talents and other intangible qualities crucial for successful recruiting. Also, they may use biased language, focus primarily on specific educational or professional credentials, and fail to emphasize the company's dedication to creating an inclusive workplace environment.

Thus, today we'll look at the top 5 job descriptions that helped employers captivate thousands of candidates and talk about what makes them special. We will also provide templates that you may use to find and hire your next potential applicant.

What Does A Good JD Look Like? 

A great job description (JD) is unambiguous, concise, and engaging!

An exceptional job description must:

  • Outline the job's duties, necessary training and experience, and desired outcomes accurately. 
  • Use language that reflects company culture and values. 
  • Avoid the use of professional jargon and too technical terminology. 
  • Stick to language that potential applicants can understand—simple, direct language. 
  • Include a call to action for prospective candidates to apply.
  • Promote the advantages and prospects of working for the organization.

Here are 5 examples of good job descriptions that you look for inspiration. These helped the employer attract thousands of qualified applicants and stood out. 

Example 1: Software engineer at Close 

Close is a platform for sales automation. Their job descriptions highlight the company's emphasis on transparency and enduring development. They also provide details about the company's beliefs and culture. The following are some specific ways that software engineers will find Close's job descriptions appealing:

  • The job descriptions for software engineers at Close stress the company's commitment to openness and ongoing development and strongly emphasize teamwork and communication. For instance, the "What we're seeking for" portion of their job description for a software engineer emphasizes the value of being a team member and having excellent communication skills.
  • The job descriptions for software engineering positions at Close also emphasize the company's dedication to staying current with emerging tools and technologies. For instance, the "Technologies you'll be working with" section in their Senior Software Engineer job description describes the precise technologies and tools that the business employs.
  • Close's job descriptions for software engineers include a strong emphasis on soft talents like creativity, critical thinking, problem-solving, and technical abilities. For instance, the "What you'll be doing" portion of the job description for a Full Stack Engineer highlights how important it is to think creatively and tackle complicated challenges.
  • Close's basic values and culture are also addressed in the job descriptions for software engineers. For instance, their Senior Full Stack Engineer job description has a "Our core principles" section emphasizing compassion, responsibility, and ongoing development.
  • Finally, Close's job listings for software engineering positions details the company's perks and benefits. For instance, the "What we offer" section of the Frontend Engineer job description lists the company's advantages and benefits, such as flexible work schedules and health insurance.

The job descriptions at Close give a complete picture of the company's beliefs, culture, and prospects for advancement. Software developers can use this to assess whether Close is suitable for them and what to expect from the team.

Example 2: Customer Success Manager at GitLab 

GitLab is a DevOps lifecycle tool and a web-based Git repository manager. The job description for the Client Success Manager position at GitLab is equally thorough and instructive. The primary obligations and prerequisites for the position are also described in the job description. The following are some specific ways that customer success managers will find GitLab’s job descriptions appealing:

  • GitLab focuses on the unique knowledge and expertise required for a Customer Success Manager (CSM) position. It also emphasizes the significance of a CSM's soft skills in establishing and sustaining client relationships, including empathy and communication.
  • The CSM job description from GitLab clarifies what is expected of the position, including taking ownership of the post-sales customer connection and guaranteeing customer happiness.
  • The company's remote-only culture and collaboration technologies are discussed in the job description. With options for training and certification, the organization strongly emphasizes the continuous learning and growth of its CSMs.
  • The business stresses the necessity of a CSM being proactive and taking charge in promoting client success. The measures, such as retention rates and customer satisfaction ratings, for which the CSM function will be accountable are detailed in the job description.
  • The significance of customer feedback and how to incorporate it into the company's product development and roadmap are both emphasized in GitLab's CSM job description.
  • Overall, GitLab's CSM job description is comprehensive, giving prospective applicants a good knowledge of the position's responsibilities and the company's culture.

Overall, GitLab's job descriptions for customer success manager jobs show their dedication to openness and teamwork while also painting a clear picture of the abilities and traits they seek in applicants. GitLab's culture and ideals can help recruit competent individuals with this depth and transparency.

Example 3: Senior Manager, Finance at Invision

InVision is a platform for digital product design. Their job descriptions strongly emphasize the candidate's potential impact on the business and the product. The job description acknowledges InVision's initiatives to foster a diverse workplace and calls for applicants who uphold such principles. The following are some specific ways that finance managers will find InVision’s job descriptions appealing:

  • The Senior Manager Finance job description at InVision emphasizes the candidate's ability to successfully and efficiently manage financial operations. In-depth duties, including creating financial strategies, overseeing budgets and financial reporting, and offering financial analysis and insights to inform corporate choices, are also highlighted in the job description.
  • Although the Senior Manager of Finance will collaborate closely with other departments to ensure that financial operations align with corporate goals, InVision emphasizes the value of cooperation and cross-functional teamwork.
  • The commitment of InVision to fostering a supportive and inclusive workplace for all employees is also emphasized in the job description. Also, they include comprehensive details on the duties and competencies needed for the position and information on pay and perks.
  • Overall, The job descriptions at InVision are attractively created and emphasize the company's culture and principles. The approachable and interesting writing style of InVision's job descriptions makes them more likely to draw in quality applicants.

Overall, InVision's job descriptions generally place a strong emphasis on the candidate's potential effect on the business and its product. Those enthusiastic about their work and dedicated to helping the business flourish are sought.

Example 4: GTM Training & Enablement Manager at Airtable 

Airtable is a cloud-based software firm that offers a collaborative data creation and management platform. The company's strategy is applied to the GTM Training & Enablement Manager job description at Airtable. The position's crucial influence on the company's expansion, clientele, and corporate culture is highlighted in the job description. The following are some specific ways that Training & Enablement Manager will find Airtable’s job descriptions appealing:

  • The GTM Training & Enablement Manager at Airtable manages the company's go-to-market teams' training and enablement strategy. The job description underlines the relevance of this role in assisting the organization in democratizing software creation and empowering users to build without coding.
  • The emphasis on Airtable's culture and principles, especially their dedication to diversity, empathy, and collaboration, can be seen throughout the job description. Moreover, the professional and friendly writing style of Airtable's job descriptions makes them more likely to appeal to a wide variety of applicants.
  • Airtable is committed to creating a diverse and inclusive workplace, which is specifically described in the section on "Our values," and the GTM Training & Enablement Manager is required to uphold these values in their work.
  • The job descriptions provided by Airtable are precise and focused on the particular duties and competencies that must be met. For instance, the job description mentions experience in training and enablement and knowledge of go-to-market tactics and the SaaS sector among the required skills.
  • The overall goal of the job description for the GTM Training & Enablement Manager position at Airtable is to draw applicants who share the company's passion for its mission and core values and possess the knowledge and expertise necessary to contribute to its success significantly.

The GTM Training & Enablement Manager job description on Airtable is generally well-written, emphasizing the role's importance, the necessary qualifications, and the company's culture and values. This strategy will draw talented individuals that share the company's mission and values and are eager to contribute to their position.

Writing a strong job description can be difficult, especially if you don't know where to begin. Fortunately, some excellent job description templates may assist you in creating effective job posts. 

We'll look at three examples of effective job descriptions to help you entice top candidates. You can choose a template that suits your business requirements among the various sectors and roles covered. Using these templates as a starting point, you can save time and ensure that your job posts are clear, concise, and appealing to job seekers.

Template 1: Human Resources Manager 

Title: Human Resources Manager - Develop a High-Performance Workforce

Location: [insert location]

Job Type: Full-time

Reports To: [insert job title]


We are seeking an energetic and experienced Human Resources Manager to join our team and oversee our HR department. You will establish and implement HR strategies, policies, and procedures to support our business goals, build a good and inclusive work environment, and attract and retain top people in this role. We invite you to apply if you have a passion for human resources, strong leadership abilities, and a desire to establish a high-performing workforce.

Primary Responsibilities:

  1. Create and implement human resource strategies that align with the firm's overall aims and objectives.
  2. Handle the recruitment, selection, and onboarding of all new employees.
  3. Manage the programs for employee benefits, remuneration, and performance management.
  4. Assure compliance with human resource management laws and regulations at the local, state, and federal levels.
  5. Create and administer training programs to help employees improve their skills and knowledge.
  6. Facilitate conflict resolution and offer staff counseling and support as needed.
  7. To establish a healthy work environment, cultivate and maintain favorable connections with employees and management.
  8. Manage the HR budget and track spending to ensure it aligns with the budgetary limits.
  9. Perform HR audits and recommend policy and practice modifications as needed.


  • Bachelor's degree in Human Resource Management, Business Administration, or a closely related discipline is required.
  • At least [insert several years] of experience in a similar capacity is required.
  • Understanding of HR rules and regulations, as well as industry best practices.
  • Excellent interpersonal, communication, and organizational skills.
  • Capability to operate well in a collaborative setting.
  • Excellent problem-solving and decision-making abilities.
  • Solid track record of managing and directing HR teams.
  • SHRM certification is preferable.

Why You Should Join Us:

As a Human Resource Manager at our organization, you will have the chance to have a big impact on our business by ensuring that we have the proper people, policies, and procedures to achieve our objectives. We provide a competitive compensation and benefits package, a good and supportive work environment, and possibilities for professional development and progress. If you are an experienced HR professional searching for a challenging and fulfilling job, we welcome you to apply and join our team.

Template 2: Graphic Designer 

Title: Graphic Designer for an E-Commerce Company


Our growing e-commerce store seeks a talented Graphic Designer to join our team. You will be in charge of designing visually amazing graphics and designs that promote our brand and products, attract traffic, and improve sales in this role. You will collaborate directly with our marketing and product teams to create and implement engaging, inventive, and competitive design concepts. We encourage you to apply if you are a creative and motivated graphic designer with love for e-commerce and digital marketing.


  1. Provide aesthetically engaging graphics, layouts, and illustrations for various digital and print marketing materials, such as social media graphics, email campaigns, print advertising, and online banners.
  2. Establish and maintain a solid understanding of our brand and target audience to guarantee that all designs adhere to our brand guidelines and successfully communicate our message.
  3. Collaborate with cross-functional marketing, product development, and web development teams to ensure all design projects fulfill business objectives and timeframes.
  4. Perform extensive research and analysis to keep abreast of design trends, technology, and industry best practices.
  5. Handle many design projects simultaneously while paying close attention to detail and ensuring that all designs are completed on time and within budget.


  • A bachelor's degree in Graphic Design, Visual Communication, or a related discipline is required.
  • 3+ years of e-commerce or digital marketing graphic design expertise is required.
  • A strong portfolio is demonstrating design abilities and experience.
  • Adobe Creative Suite proficiency, including Photoshop, Illustrator, and InDesign.
  • Understanding of the principles and practices of photography and filmmaking.
  • Knowledge of web design and development, HTML, and CSS is preferred.
  • Effective communication, teamwork, and problem-solving abilities.
  • Work well in a fast-paced, deadline-driven workplace.
  • Interest in e-commerce and digital marketing.

Why should you join us:

As our Graphic Designer, you will have the opportunity to work with a creative and dedicated team while helping to drive the success of our e-commerce shop. You will be given creative freedom to create novel and competitive designs, work with other departments, and positively impact our business. We provide competitive pay, extensive benefits, and a friendly and inclusive work atmosphere. We encourage you to apply if you are a creative and driven graphic designer searching for a difficult and rewarding career.

Template 3: Product Manager  

Job Title: Product Manager


We are searching for an experienced Product Manager to join our team and manage the development of our product roadmap. You will oversee the whole product lifecycle, from conception to launch, in this capacity. You will collaborate closely with our development and design teams to ensure that our products fulfill customers' expectations and generate business success.


  1. Create and keep a product roadmap that aligns with the company's strategic goals and objectives.
  2. Perform market research and competition analysis to find growth and product differentiation opportunities.
  3. To ensure effective product development and launch, define product requirements, and engage with cross-functional teams.
  4. Create pricing and positioning strategies that align with market demand and client requirements.
  5. Collaboration with the development team ensures timely and high-quality product releases.
  6. Analyze data and monitor product performance to identify opportunities for improvement and optimization.
  7. Develop go-to-market plans and support product launches in collaboration with the marketing and sales teams.


  • Demonstrated experience as a Product Manager or in a comparable role Good analytical and problem-solving abilities
  • Strong interpersonal and communication abilities
  • Capability to manage numerous projects at once and efficiently prioritise duties
  • Knowledge of agile approaches and project management tools
  • Familiarity with product development procedures and tools
  • Bachelor's or Master's degree in Business, Marketing, Computer Science, or a closely related discipline required.

Why You Should Join Us:

You can lead the creation of unique and impactful products that will drive growth for our company as our Product Manager. To bring our goods to market, you will collaborate with a creative and collaborative team of professionals that includes developers, designers, and marketers. We provide a flexible work environment and a competitive remuneration plan that includes complete benefits and a performance-based bonus structure. Join us and become a member of a dynamic and exciting team dedicated to excellence and innovation.

Draft Stellar Job Descriptions To Attract Top Candidates With NurtureBox

A solid job description is more than a list of qualifications and duties!

A job description is a tool for attracting top people, setting expectations, and communicating the values and culture of an organization. When done correctly, a strong job description may lead to an efficient hiring process, higher employee engagement and retention, and, ultimately, hiring success. Every organization that wants to develop a strong team and compete successfully in today's competitive employment market must put time and attention into writing effective job descriptions.

Are you looking for a simple way to organize and draft job descriptions

Look no further than NurtureBox! 

NurtureBox, with our job description automation feature, enables you to change current templates or generate new job descriptions. We make it simple to share your job descriptions on your preferred social media sites or establish a dedicated landing page with all your job descriptions in one location by integrating them with your existing HR tech stack.

With NurtureBox, you can streamline the hiring process and keep your job application information in one place. Get rid of the headache of maintaining various platforms and tools by downloading our plugin today and experiencing the difference!

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

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