← Back

Unleashing the Power of Candidate Feedback Surveys: Enhancing the Hiring Process and Elevating Candidate Experience

August 16, 2023

How to get feedback from candidates - and why you should | Leadership  hiring for Tech & Startup Companies | Nederlia

In today's competitive job market, attracting and retaining top talent is more important than ever. Companies are constantly striving to improve their hiring processes and create a positive candidate experience. One powerful tool that can help achieve this is the candidate feedback survey. In this article, we will explore the importance of candidate feedback surveys, the benefits they offer, and how they can be used to enhance the hiring process and elevate the candidate experience.

The Importance of Candidate Feedback Surveys

Candidate feedback surveys play a crucial role in understanding the experiences of candidates throughout the hiring process. By collecting feedback directly from candidates, employers gain valuable insights into their recruitment practices, the effectiveness of their communication, and the overall candidate experience. This feedback can highlight areas of improvement, allowing companies to make data-driven decisions that enhance the hiring process.

Benefits of Using Candidate Feedback Surveys in the Hiring Process

There are numerous benefits to incorporating candidate feedback surveys into the hiring process. Firstly, these surveys provide companies with a deeper understanding of candidate expectations and perceptions. This knowledge allows employers to tailor their recruitment strategies to attract and engage top talent. Additionally, candidate feedback surveys help organizations identify pain points in the hiring process, such as lengthy application forms or lack of communication, enabling them to make necessary improvements. Furthermore, by actively seeking feedback, companies demonstrate their commitment to candidate satisfaction, which can enhance their employer brand and attract high-quality candidates.

Understanding Candidate Experience and Its Impact on Your Company

Interview Feedback Form & FAQs | SmartRecruiters

Candidate experience refers to the overall journey a candidate goes through during the hiring process. It encompasses all interactions with the company, from the initial application to onboarding. A positive candidate experience can have a significant impact on your company's reputation, as well as its ability to attract and retain top talent. On the other hand, a negative candidate experience can lead to a damaged employer brand and discourage potential candidates from applying. By understanding the importance of candidate experience and leveraging candidate feedback surveys, companies can ensure a positive and memorable experience for every candidate.

Key Metrics for Evaluating Candidate Experience

To evaluate candidate experience effectively, it is essential to measure key metrics. These metrics provide a quantitative assessment of the candidate journey and help identify areas for improvement. Some key metrics include application completion rate, time-to-hire, candidate satisfaction scores, and offer acceptance rate. By monitoring these metrics and analyzing the data collected through candidate feedback surveys, companies can gain valuable insights into the effectiveness of their hiring process and make informed decisions to enhance candidate experience.

Best Practices for Designing Candidate Feedback Surveys

Designing an effective candidate feedback survey requires careful consideration. To ensure meaningful and actionable feedback, it is important to follow best practices. Firstly, keep the survey concise and easy to understand. Long surveys can lead to respondent fatigue and lower response rates. Secondly, use a mix of rating scales, open-ended questions, and multiple-choice questions to gather both quantitative and qualitative feedback. This allows for a comprehensive understanding of candidate experiences. Lastly, consider the timing of the survey. Sending it shortly after the candidate's interaction with the company ensures their experience is fresh in their mind, resulting in more accurate and detailed feedback.

Crafting Effective Candidate Survey Questions

The questions included in a candidate feedback survey are crucial for obtaining valuable insights. It is important to ask questions that capture the candidate's perception of the hiring process, their level of satisfaction, and their suggestions for improvement. Some example questions could include:

  1. On a scale of 1 to 10, how would you rate the clarity of the job description?
  2. Did you receive regular updates and communication throughout the hiring process?
  3. How would you rate the professionalism and friendliness of the interviewers?
  4. Were there any aspects of the application process that you found particularly challenging?
Interview Feedback Template | Slite.com

By asking targeted and relevant questions, companies can gain a deeper understanding of candidate experiences and identify areas for improvement.

Implementing Candidate Feedback Surveys in Your Hiring Process

Integrating candidate feedback surveys into your hiring process can be a seamless and valuable addition. Start by identifying the key touchpoints in the candidate journey where feedback is most valuable, such as after the initial application, after each interview stage, and after the final decision has been made. Determine the most suitable method for survey distribution, such as email or an online platform. Ensure that the surveys are user-friendly and accessible across different devices. Communicate the purpose of the survey to candidates and emphasize the value of their feedback. By implementing candidate feedback surveys at strategic points in the hiring process, companies can gather meaningful data to improve their recruitment practices.

Analyzing and Interpreting Candidate Survey Data

Once candidate surveys have been collected, it is crucial to analyze and interpret the data effectively. Start by organizing the data into meaningful categories, such as communication, interview experience, and application process. Use data visualization tools to identify trends and patterns. Look for common themes and areas of improvement. Pay attention to both positive and negative feedback. By analyzing the data, companies can gain valuable insights into the candidate experience and make informed decisions to enhance their recruitment practices.

Utilizing Candidate Survey Insights to Improve the Hiring Process

The true power of candidate feedback surveys lies in the ability to take action based on the insights gained. Use the feedback received to identify areas for improvement in the hiring process. For example, if multiple candidates mention a lack of communication, review your communication strategy and implement changes to ensure regular updates are provided. If candidates express confusion about the application process, consider simplifying it to enhance user experience. By actively addressing the feedback received, companies can continuously improve their hiring process and create a positive candidate experience.

Increasing Candidate Survey Response Rates

To maximize the effectiveness of candidate feedback surveys, it is important to increase response rates. Start by clearly communicating the purpose and value of the survey to candidates. Emphasize that their feedback will be used to improve the hiring process and enhance candidate experience. Keep the survey short and easy to complete, ensuring it can be done in a few minutes. Consider offering incentives, such as a small gift or entry into a prize draw, to encourage participation. Lastly, follow up with candidates who have not yet completed the survey with a gentle reminder. By implementing these strategies, companies can increase response rates and gather a more representative sample of candidate feedback.

6 Reasons to Automate Measuring Candidate Experience | Starred

Case Studies: Examples of Successful Candidate Feedback Surveys

To further illustrate the power of candidate feedback surveys, let's examine a few case studies.

In Company A, the implementation of candidate feedback surveys led to a significant decrease in time-to-hire and an increase in offer acceptance rates. By acting on the feedback received, the company improved their communication strategy, streamlined their application process, and provided more thorough candidate feedback.

6 Reasons to Automate Measuring Candidate Experience | Starred

In Company B, candidate feedback surveys revealed that candidates were dissatisfied with the lack of transparency in the hiring process. As a result, the company implemented regular progress updates and improved communication with candidates, resulting in a higher level of satisfaction and a stronger employer brand.

Conclusion: Unleashing the Power of Candidate Feedback Surveys

In conclusion, candidate feedback surveys have the power to enhance the hiring process and elevate the candidate experience. By actively seeking feedback, companies gain valuable insights into the candidate journey, identify areas for improvement, and make data-driven decisions. By implementing best practices, crafting effective survey questions, and analyzing the data collected, companies can continuously improve their recruitment practices and create a positive and memorable candidate experience. Through the utilization of candidate survey insights, companies can attract and retain top talent, strengthen their employer brand, and ultimately achieve their hiring goals. Embrace the power of candidate feedback surveys and unlock the potential for a more successful and candidate-centric hiring process.

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

Recruitment insights you won’t delete. Delivered to your inbox weekly.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.