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Hiring dashboards 101: How to boost recruiting team productivity?

January 31, 2023

Recruiters have a lot on their plate, from posting job vacancies, engagement, and screening, to a lot more than it seems. Whether it is the slow hiring season or boom season, HR professionals are busy maintaining a healthy work environment and providing a pleasant workplace. 

Data can be one of the weak points for HR professionals since there are so many touchpoints, and it can become complex to derive insights. However, it is critical to make data-driven decisions to improve the hiring quality and tap the top talent in the firm. Hence, a dedicated hiring dashboard can make recruiters' life easy. 

But what is a hiring dashboard? Today's blog will cover all about hiring dashboards and how you can build one for your business in 5-easy steps! 

What is a Hiring Dashboard? 

The hiring dashboard is a system that presents all the hiring data in a visual format. It displays hiring metrics, KPIs, and reports in an easy-to-understand graphic manner. 

Businesses use a hiring dashboard to reflect the performance of the hiring process, assessing the budget allocation, applicant quality, campaign success, etc. It helps HR professionals to visualize the hiring process and get insights into the health of the talent pipeline. 

Why is a Hiring Dashboard Important?

Using a hiring dashboard positively impacts business in terms of employee performance and resource utilization. 

Here are the top 6 reasons you need to invest in a hiring dashboard. 

  1. Proactive planning & forecast hiring needs- The dashboard provides insights by capturing data from multiple sources in real-time. This enables the HR team to work on realistic timeframes and allocate resources to future hiring needs. 
  2. Develop new strategies- The dashboard provides trends, insights, etc., which help to identify loopholes and opportunities. This acts as a helping hand in devising new targeted strategies and making information-driven decisions. 
  3. Reduce costs- The dashboard gives a microscopic view of the hiring process, helping to cut the costs of multiple tools. Moreover, the HR team can save time spent on experimental strategies by tracking their efforts. 
  4. Visualize the hiring funnel- The recruiters can easily see how many applicants pass from one stage to another. This clarifies which phase needs more focus or additional help. 
  5. Simplifies monitoring performance- The dashboard makes it easier to track metrics like employee retention, employee engagement, employee performance, and many more. It helps the HR team to analyze the strategies and get feedback on their efficiency. 
  6. Track Budget- The hiring dashboard will help to track the money spent and if the ROI is worth the effort. It highlights which stages cost the most and where companies can save money. 

Human resources can reach their goals faster and without struggle. They can track the loopholes and effectively devise strategies to provide results. The hiring dashboard revolves around data visualization. However, the HR team must pick the data they wish to work around. Only some metrics are valuable for the HR team! 

What Hiring Metrics Do You Need To Track?

The main aim of the dashboard is to visualize the data and track metrics to improve the hiring process. However, amongst hundreds of metrics which one should you prioritize? Here is a list of the top 12 metrics to track on your hiring dashboard. 

Time to Hire 

How much time does it take to hire a new employee, from application to hiring?

Time to hire measures the number of days required to hire a new employee. It indicates the efficiency of the hiring process. A short time-to-hire period helps companies tap the top talent without leaving any time for switching or leaving. The average time to hire ranges between 7 to 30 days. 

Time to Fill 

How many days does it take to begin recruiting and fill a vacant role? 

This metric measures the days required to fill a vacant role. A short period is good for a company as it helps to tap qualified talent without disrupting workflow. Moreover, it reflects the effectiveness of the hiring process. The average time to fill is 41 days

Quality of Hire 

Is the new hire effective and performing well? 

Quality of hire measures the efficiency of the new hire. This indicates the effectiveness of the hiring process and if the HR team could hire the most qualified candidate for the role. Recruiters must measure the performance over one year to give sufficient time to each candidate. 

Cost per Hire

How much does each hire cost the company in terms of advertisement, hiring process, training, etc.?

Hiring is not a free process where the company posts about vacancies and fills the role. It costs a lot to post ads to reach the masses, conduct screening processes, and train the candidates to ensure performance. All this comprises the hiring cost. The HR team should reduce the cost by devising cost-cutting strategies. 

Applicants per Opening 

How many applications do you get on job postings? 

Applicants per opening measure the number of applications you receive on each job opening. It reflects the job popularity and the value of the employer brand. A company with a good employer brand tends to welcome more applications. However, more applicants don't mean a large pool of qualified candidates. The recruiters must curate specific JDs to ensure qualified candidates. 

Hiring Manager Satisfaction 

Is the manager satisfied with the new hire's performance? 

Hiring manager satisfaction measures if the manager is satisfied with the new employee. This requires surveys and performance reports from the managers to gauge their satisfaction. Generally, a low satisfaction rate requires amends in the hiring process to attract qualified candidates. 

Candidate Satisfaction 

Is your new candidate satisfied with the job?

Candidate satisfaction uses surveys and other feedback systems to measure candidates' satisfaction rates. Candidates must be motivated and enthusiastic about working daily. It is critical to make candidates feel valued, engaged, and motivated. Recruiters must ensure that candidates get a pleasant working environment to ensure high-performance levels. 

Employee Turnover 

How many employees leave the job within a specific period? 

Employee turnover measures how the staff retention strategies are performing. It highlights a comparison between voluntary and involuntary employee loss. The HR team must create effective replacement plans if there are high voluntary resignations. The company must aim to reduce employee turnover to save resources. 

Female-to-Male Ratio 

What is the organization's ratio/ percentage distribution of male and female employees? 

The female-to-male ratio reflects gender diversity in the workplace which is still a pressing issue. The recruiters must deploy tools and other tactics to mitigate bias and hire qualified candidates. Moreover, they must aim to bring a female-to-male ratio closest to 1:1.

This can further measure the diversity ratio to provide a work environment for underrepresented candidates!

Offer Acceptance Rate 

How many candidates accept the offer letter after clearing the interview? 

Often companies select candidates who don't accept the offer letter and opt for other opportunities. It is critical to measure this metric as it shows the effectiveness of JDs. Transparent JDs tend to have high OAR. 

Additionally, it is also crucial to look into the offer decline reasons. The company must track down why candidates are not accepting the offer letters. Knowing the root cause will guide recruiters in improving the hiring process or any other shortcomings.

Current Hiring Pipeline 

Which candidate in the pipeline is at what stage of hiring? 

At a particular time, each candidate is in a specific hiring phase. It is critical to visualize how many candidates are at each stage to measure hiring effectiveness and priority areas. For instance, if many applications are in the pipeline, the recruiters must automate the screening process to improve efficiency.

Candidate Source 

What are the primary sources of hire for the company?

Each company uses multiple sources to hire employees- job boards, referrals, networks, communities, social media, etc. Recruiters must gauge the effectiveness of each hiring channel to pinpoint the most effective source. It helps to identify the primary hiring source, which provides maximum quality candidates. 

This metric helps to compare channel efficiency and cost. It can highlight the cost associated with each channel. Recruiters can pick channels cautiously, considering cost and efficiency to get the desired candidate to fill vacant roles. 

Now that we have certain metrics to track, let us see how we can curate a dedicated hiring dashboard. This dashboard will help the HR team and other stakeholders to visualize the impact of hiring efforts. 

How to Design an Optimal Hiring Dashboard?

A hiring dashboard is primarily under the supervision of HR professionals but gives insights that impact the entire organization. For instance, if the employee satisfaction rate is low, the company needs to reevaluate the work culture and take steps to boost employee motivation and satisfaction. 

A dashboard does more than provide metrics for data-driven decisions. It helps to capture data and provide insights into the complete hiring process. Here is a simple 5-step procedure to set up your hiring dashboard.

Identify Goals 

Every business has different needs, and each business will have a unique hiring dashboard. The recruiters can take inspiration from other hiring dashboards, but using the same will only help in the short run. 

The HR team must start by analyzing and outlining the business goals. For instance, the business might aim at building a diverse team. Choosing specific goals helps prioritize the metrics and bring precise tools to achieve them. 

Each business has to face unusual challenges and problems. Hence, it is critical to identify the particular pain points and focus areas in every case. For example, a company might have unequal gender proportions and a high turnover rate. In such a case, the dashboard will reflect the microscopic view of the hiring process and other metrics to tackle such issues. 

Without a goal, the HR team will look at numbers without knowing their next step! 

Choose Metrics 

A dashboard is a data-visualization tool that helps the HR team to make data-based decisions. However, standalone, it can not serve any purpose if not curated to meet specific business needs. 

After deciding on the business goals and focal points, the HR team will choose metrics to align their efforts with the results. For instance, the company wishes to improve operational efficiency. Then, the HR team will pick metrics such as employee performance, manager satisfaction from new hires, employee motivation, absenteeism, quality of talent pipeline, etc. 

The HR team must start by asking the following questions to pick the metrics and aligning them to business goals effortlessly: 

  • How much time does it take to hire a new employee or fill a vacant role? 
  • How many interviews does a recruiter take per role on average? 
  • How many candidates accept/ reject the offer letter? 
  • Are the managers satisfied with the new hire, or are there recurring issues?
  • Do employees enjoy the work and take the initiative, if any? 
  • Does the talent pipeline have diverse candidates?

It is easier to start with questions and assign a dedicated metric to track those. The aim is to personalize the dashboard and leverage it to enhance the hiring process and results. 

Pick Tools 

Where will you set up a dashboard? What will data sources be used to get insights? How will the dashboard generate reports for multiple stakeholders? 

After picking on desired metrics, the HR team must choose a tool to accommodate desired dashboard capabilities. We need a tool to capture and visualize data from various sources to provide insightful reports with relevant metrics. Moreover, it should be able to integrate with current hiring tools without third-party applications for a seamless experience. 

Nurturebox assists recruiters in setting up their next hiring dashboard. It effortlessly integrates with the entire HR tech stack to capture and present data as a single comprehensive database. It provides analytics about what's working and what's not. 

Choosing the right tool is critical. Otherwise, the dashboard will show distorted results and make all the efforts futile. 

Set Up and Share Access 

Once the HR team has metrics and tools, they can finally set up the entire dashboard and start working on it. It will help present all the data in easy-to-understand formats. The HR team can easily get insights into the hiring process and improve the employee experience. 

The next step is to share access across the team and let them know how to leverage the dashboard. A standard plan should be distributed amongst the team with all the information about the dashboard. In fact, the team must document the entire dashboard setup and usage. This helps the team to understand their role and improve upon the dashboard. 

Analyze and Improve 

The final step is to analyze and improve the dashboard. 

Is the dashboard helping to achieve business goals? Is it improving data visualization? Does it facilitate data-driven decision-making? 

What if the metrics and tools chosen could be more valuable for the HR team? The HR team must look into how the dashboard can be improved and take them closer to achieving business goals.

For instance, your dashboard focuses on primary metrics such as time to hire, cost to hire, and time to fill but doesn't focus on employee satisfaction or performance. Adding more relevant data sources to tap that area will enhance dashboard utility in such cases. 

Curate An Effective Hiring Dashboard With Nurturebox!

A hiring dashboard must provide complete information about the hiring process to achieve business goals. However, it is essential to opt for a minimal design and keep it simple. Too many metrics and data can overwhelm the team and steal the essence of setting up the dashboard. 

The dashboard must remove any data redundancy and be easy to understand for departments across the business. All the stakeholders must get a clear picture of the hiring process with all the jargon dropped! 

Nurturebox can help you to access your hiring analytics without having to go through the hassle of setting up a dashboard. It can be your ultimate solution to visualizing hiring data to boost hiring team productivity. 

Nurturebox assists HR teams in tracking the effectiveness of their hiring process. It tracks touchpoints and identifies what's working and what's not. Recruiters can easily integrate all the HR tools to capture data from multiple sources and get away with the admin task of reconciling data.

Get started today by downloading our plugin and get insights into your hiring process! 

Amidst today’s noisy digital world, brands find it challenging to create meaningful connections with their customer base and target audience. Getting the target consumer’s attention and persuading them to buy from you gets even trickier. Hence, content marketing has become more crucial than ever for brands to attract, educate, and retain customers.

Content creation is a top priority for 80% of marketers, and there is no reason it shouldn’t be. Consistent, high-quality, and engaging content impacts your audience’s decisions through education and persuasion.

Depending on your business goals and requirements, the role of Content Marketers you hire will vary. The primary responsibilities revolve around forming consistent brand messaging and deciding upon a unique and identifiable voice, style, and pitch across various distribution channels.

From raising brand awareness to attracting a relevant audience to your website, boosting social media presence and engagement, generating leads, and building brand loyalty – content marketing drives all the growth efforts for your brand. When done effectively, it can help you:

  • Build positive brand awareness
  • Make your audience stick around for longer
  • Get better traction on social media
  • Gain more trust of your audience than ever
  • Generate qualified leads
  • Improve conversion rates
  • Boost business visibility with SEO
  • Position your brand as an authority
  • Cultivate loyal brand fans

While content marketing is a broad role with numerous areas of expertise involved, it’s vital to thoroughly understand your company’s current marketing goals and the related requirements. In this blog, we will dive deep into the step-by-step approach to hiring a Content Marketer.

What is The Role of a Content Marketer?

A Content Marketer must be deeply passionate about telling your brand’s story to the world. The objective is to educate and nurture the target audience to establish brand authority using thought-leadership and drive more people to buy from you.

As a candidate is expected to be a mediator between the brand and the target audience, they are primarily responsible for planning, creating, and sharing valuable content to grow their company’s awareness and engagement to bring more business.

To be more specific, the role of a Content Marketer requires a perfect blend of creativity and attention to detail in an individual. It’s a balancing role, as they need to ensure creating content that resonates and strengthens business relationships, using strategies that position your business as authentic and problem-solving.

Take a look at the core responsibilities of a Content Marketer that most businesses expect them to take over:

  • Research and Competitor Analysis: The first and foremost step to creating a content marketing strategy is effective initial research. It not only helps a Content Marketer understand the nuances of the industry through competitor analysis but also study and understand the target audience thoroughly.
  • Building Content Marketing Plans: Once the competitor research and target audience analysis is done, a Content Marketer needs to work on the different plans for all the business objectives, targeted channels, segments of the audience, and the bigger marketing strategy. A content marketing plan typically consists of:
  • Specific goals along with a pre-decided timeline
  • Various channels to be targeted for content distribution
  • Types of content to be created
  • Budget for the entire staff, outsourced services, and paid promotion (Collabs and Ads)
  • Creating Editorial Calendar: Creating, managing, and maintaining a content calendar is one of the most crucial responsibilities of a Content Marketer. It is a centralized visual document that enables effective collaboration among the marketing team and helps Content Marketers ensure on-time production and delivery.
  • Content Creation: Once the strategy and calendar have been approved by relevant stakeholders, Content Marketers need to do the on-ground work. This task usually depends on the scale of your company and content marketing strategy. Suppose an organization already has a set of writers, then the Content Marketer doesn’t need to create content by themselves.
  • Search Engine Optimization (SEO): Producing quality content that educates your target audience and resonates with them, isn’t enough. You need to optimize your content creation to make it search engine-friendly. While most companies need a dedicated SEO specialist for keyword research and planning, Content Marketers need to closely collaborate with them and should be well-versed in the basics of SEO.

While the practices discussed above are primary responsibilities of a Content Marketer, they also need to be proactive with

  • Content editing and ensuring adherence to a certain style guide    
  • Continous publishing and distributing content
  • Measuring and analyzing performance

How to Hire a Content Marketer: Step-By-Step?

Content marketing has become the key to driving growth for businesses. Unlike a few years ago, it’s not possible now to get away with a one-person team for content marketing. You need deeply trained individuals for specialist roles.

Let’s now dive into the step-by-step approach of hiring a Content Marketer. But before you even source your first candidate, you should have a clear expectation of the skillset and experience to look out for top content marketing candidates.

Top Must-Have Skills in a Content Marketer

Apart from having relevant industry experience, a good Content Marketer must possess the following skills.

  1. Excellent Writing Skills

A Content Marketer’s prior skillset should be writing excellent attention-grabbing content. From long-form blog posts to website copy, ad copies, social media content, video scripts, emails, newsletters, e-books, whitepapers, and more – a Content Marketer should be able to adapt to the business’s specific requirements and create quality content.

  1. Audience Research

Identifying user behavior is vital for framing the story in the right direction. So a Content Marketer must know how to identify and analyze the needs and pain points to develop a buyer persona. User research can be performed through social listening, relevant communities, in-person calls with customers, analyzing sales call recordings, and more.

  1. Keyword Research

Creating valuable thought-leadership content isn’t enough. Researching the right set of keywords is an essential skill to further educate your target audience on the Whys, Hows and Whats of your business, and have your website rank on Google.

  1. Data-oriented Content

Content that’s not backed by relevant data points does not build enough trust. Experienced content marketing professionals would always prefer data over hollow claims. No doubt that only data doesn’t help a content piece succeed, but it’s essential..

  1. Project Management, Planning, and Publishing –

A Content Marketer is also expected to break down and analyze the pain points to turn keyword research into content ideas. So a professional must be able to identify and solve content gaps.

Further, they must know how to create a content calendar, decide the different types of content, and choose relevant platforms to publish and schedule marketing campaigns.

  1. Content Promotion

Creating a valuable content piece, for example - an ebook, isn’t enough. Your content marketing team needs to promote it proactively for bringing enough attention and engagement.

  1. Performance Analysis

Setting up goals and plans is one thing, but continuously executing, measuring, and analyzing content performance is another. A Content Marketer should always be monitoring key performance parameters to figure out the upcoming plans with the necessary updates required.

Not to forget - stakeholders and marketing heads need the performance reports regularly. So Content Marketers must be able to collect and comprehend all the data to make it worth presenting.

Step 1: Create a Candidate Persona

Let’s sort out the priorities first, and decide the type of content marketing candidates you want to recruit. From exceptional research skills to storytelling, communication skills, relationship building, audience engagement, and more capabilities must be comprehensively considered. Identify and break down the skill requirements for Content Marketers:

  • What are the educational qualification criteria for the role?
  • How many years and what type of work experience do you want in candidates?
  • What are the specific skill sets you’re looking for?
  • Which industry experience would you primarily prefer?
  • Are there any tools your candidates should be hands-on with?
  • What are some personality traits that will fit your company?
  • Where do they look for a new job?
  • What are their career and life goals?

Forming a candidate persona by answering all these questions would ensure you are not shooting in the dark while sourcing candidates. Further, it helps you determine the traits of the ideal candidate, and plan your sourcing and recruitment strategy further.

Step 2: Document the Role Requirements and Decide on Your Recruiting Process

Next step is determining your role requirements suiting primarily to organizational needs and business goals. A content marketing professional is expected to own the entire content strategy, creation, and distribution. But what about your business’s unique requirements?

You might need someone comfortable with frequently creating long-form content pieces like blogs, ebooks, or whitepapers, or creating engaging video content based on your industry trends.

Talk to various relevant stakeholders for seeking the complete detailed company requirements for the role.

Before you enter the recruitment funnel, outline your talent acquisition process. Identify various strategies, channels, and other informational insights you would need – and maintain a collaborative document.

As you update the tactics and tweak your recruitment process for meeting hiring requirements optimally – keep your document up to date.

Step 3: Prepare a Content Marketing Job Description

Once you have finalized the role requirements with respect to your current content marketing goals and team, you can start sourcing candidates. Preparing the job description is the first task you’ll need to do.

Here are the necessary components you must have in your job description:

  • Job Title: The position you’re looking to fill. For example - Content Marketing Specialist or Content Marketing Manager.
  • Roles & Responsibilities: An outline of the candidate’s day-to-day activities. From ideation to implementation and the impact on the organization, everything should be covered.  
  • Skill Requirements: Skills and abilities a candidate must have to perform the job successfully.
  • Perks and Benefits: The compensation details, perks of the job, and any other benefits.
  • About the Company: Why should a candidate consider working with your company?

Content Marketer Job Description Template


The job of a Content Marketer is to perform competitor research, create user persona, and write plagiarism-free content for blog articles, social media, and the company website. They need to stay updated on the latest SEO techniques.


  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs
  • Include and optimize all content for SEO
  • Contribute to the localization of processes and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence


  • Proven content marketing, copywriting, or SEO experience
  • Working knowledge of content management systems like WordPress
  • A well-maintained portfolio of published articles, blogs, copy, etc
  • Proven experience of working under pressure to deliver high quality output in a short span of time
  • Proficiency in all Microsoft Office applications, Google Suite
  • Fluency in English or any other required language

Soft Skills

  • Excellent verbal and written communication skills
  • Excellent writing and editing skills
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently
  • Strong attention to detail and the ability to multi-task projects and deliverables

Step 4: Source Candidates

Once you have the tailored job description in hand, it’s now time to do the groundwork and source candidates. Create an attractive job post to promote your job across job boards and social channels.

  • Begin with what to expect from the role at your company?
  • Why should candidates apply for the position?
  • Highlight the growth opportunities
  • State the company vision and mission
  • Briefly describe the recruitment process

Prepare an impactful job post and also execute paid job ad campaigns if required. The next step would be promoting your jobs on various job boards and hiring platforms. You can leverage the following platforms for hiring Content Marketers:

  • LinkedIn
  • Indeed
  • Instahyre
  • ZipRecruiter
  • Monster
  • GlassDoor
  • CareerBuilder

Not to forget - almost 3/4th of the workforce includes passive candidates, so you cannot miss out on passive talent sourcing as well. Reach out to qualified candidates on communities, LinkedIn, Twitter, and even Facebook to offer them suitable opportunities.

Step 5: Evaluate Candidates and Interview Shortlisted Ones

Once you have filtered candidates based on their experience and skills listed on their profile, it’s time to evaluate them deeply. Ask them to create a content strategy for your website, along with a value-adding content piece like a small blog. The topic of the article must fall within the scope of the strategy.

Interview the candidates whose profiles got shortlisted. Keep in mind the parameters covering skills, relevant experience, and personality traits of candidates.

Step 5: Make the Hire

Reach out to selected Content Marketers and communicate about the compensation.

Further, extend your offer letter to all the candidates who have been selected. In the case of passive sourcing, extend to only those who were aligned with you on the compensation and are willing to move forward.

Ensure having a deadline for the joining date and mention the necessary documents required by your recruiting team.

  • Get the required documents and set up the offer agreements with candidates
  • Organize an orientation session for the onboarded candidates
  • Introduce them to the entire team and the marketing teams they will be working with
  • Guide the new candidates about your company management tools and communication channels
  • Provide candidates with forms for benefits and perks like Health Insurance.

Supercharge Your Hiring for Content Marketer with Nurturebox

Inbound candidate sourcing doesn’t work effectively anymore. Do you also find challenges in closing quality candidates through job posts even after spending on ads?

Don’t worry, passive candidate sourcing can be an optimal solution for hiring top content marketing candidates.

Nurturebox is a one-stop talent sourcing and engagement platform which is powered by automation. Here’s how you can source product managers from LinkedIn using Nurturebox:

  • Install the Nurturebox Chrome plugin and sign up.
  • On your LinkedIn profile, start sourcing Content Marketers with boolean searches stating the required experience from targeted locations and including other criteria
  • Add the qualified candidates to your sourcing campaign pipeline with just a click
  • Automate the candidate engagement through email, Whatsapp and LinkedIn direct messages for reaching out and nurturing candidates at scale.

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